Archive for July, 2010

Ellen Degeneres & Kara DioGuardi Leaving American Idol–Good Move Ellen »

Just announced. Ellen Degeneres is leaving American Idol. This is the right move for her for countless reasons and there are lessons here for any entrepreneur. It’s not because she’s not in the music biz. It’s not because she didn’t like saying hurtful things to contestants or because of her heavy work schedule although I’m [...]

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Obama Admits on The View That a 20 Year Old Does The President’s Tweeting for Him! »

I don’t watch The View. Some of us work during the day–writing silly little blog posts etc. But I was a little disappointed that I missed Obama, the first reigning (sitting?) American President in history to be interviewed on a TV talk show, disappointed until I saw this clip. Doesn’t look like I missed much. [...]

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Marketing Lessons From the Grateful Dead »

So exciting to get unexpected lumpy mail. Today’s haul included 3 marketing books (one of the benefits of being a blogger–Thanks Todd And for dragging me to blogging…and thanks to Wiley & Entrepreneur Press). The one I opened first (while waiting outside the donut shop for my kid finishing her shift) was David Meerman Scott’s [...]

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Tony Robbins Breathrough Tonight »

A client asked suggested I see a movie, Love Happens, with Jennifer Aniston and Aaron Eckhart about a self-help guru who wasn’t walking the talk. (Lame movie. Don’t waste your time.) It appeared to be a thinly veiled parody of Tony Robbins even down to the walking on hot coals bit. And yet, the guru [...]

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Last Entrepreneur Standing »

So I’m watching last comic standing tonight. Nobody is all that funny. What ever happened to Paul Foot? But I did notice something. That it’s more important to have an interesting colorful persona than to have “good jokes”. Several of the comedians were funny on paper. One even got the compliment that if the show [...]

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Walking on a Cloud Knows What It’s Really Selling. Do You? »

I just dropped a hundred and twenty four dollars and twenty nine cents (on sale) for comfort in a box. They’re not sexy but they are cute and most importantly they feel like I’m walking on a soft spongy sofa cushion. Walking on a Cloud knows what it’s selling. But many business don’t. How can [...]

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$69 Flip Flops? It’s All About Positioning »

$69 flip flops? Are you kidding me? My kids buy them for $2 bucks at Old Navy and you can still find them for a buck. So how is it that some people will pay 30 times that? It’s all about positioning. What if your flip flop were like “a workout in a sandal”. If [...]

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Refreshing or Disgusting? Lazy Beggars and Truth in Marketing »

Saw these guys in Seville, Spain. And they got a lot more attention (I’m wondering if that translated to more cash) than their “competitors” ’cause of truth in marketing. They even accept donations by paypal. The photos are kinda creepy but you gotta admire the honesty and sense of humor. So what do you think? [...]

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