Archive for July, 2010
By tsufit on Jul 30, 2010 in Branding, Breaking News, Celebrity, Comedy, Humor, Humour, Media, music, Personal Branding, Positioning, Publicity, Reality TV, TV, Uncategorized | Comments Off
Just announced. Ellen Degeneres is leaving American Idol. This is the right move for her for countless reasons and there are lessons here for any entrepreneur. It’s not because she’s not in the music biz. It’s not because she didn’t like saying hurtful things to contestants or because of her heavy work schedule although I’m [...]
By tsufit on Jul 29, 2010 in Celebrity, Communication Skills, Communications, leadership, Marketing, Media, Persuasion, Politics, Presentation Skills, Presentations Skills, Public Speaking, Social Media, Success, TV, Uncategorized | Comments Off
I don’t watch The View. Some of us work during the day–writing silly little blog posts etc. But I was a little disappointed that I missed Obama, the first reigning (sitting?) American President in history to be interviewed on a TV talk show, disappointed until I saw this clip. Doesn’t look like I missed much. [...]
By tsufit on Jul 28, 2010 in Books, Branding, Celebrity, Entrepreneurship, Fans, Marketing, music, Personal Branding, Positioning, Social Media, Success, Uncategorized, viral marketing, Word of Mouth Marketing | Comments Off
So exciting to get unexpected lumpy mail. Today’s haul included 3 marketing books (one of the benefits of being a blogger–Thanks Todd And for dragging me to blogging…and thanks to Wiley & Entrepreneur Press). The one I opened first (while waiting outside the donut shop for my kid finishing her shift) was David Meerman Scott’s [...]
By tsufit on Jul 27, 2010 in Celebrity, Coaching, TV, Uncategorized | Comments Off
A client asked suggested I see a movie, Love Happens, with Jennifer Aniston and Aaron Eckhart about a self-help guru who wasn’t walking the talk. (Lame movie. Don’t waste your time.) It appeared to be a thinly veiled parody of Tony Robbins even down to the walking on hot coals bit. And yet, the guru [...]
By tsufit on Jul 26, 2010 in Comedy, Communication Skills, Contests, Creativity, Entrepreneurship, Humor, Humour, Marketing, Media, Personal Branding, Positioning, Presentations Skills, Public Speaking, Reality TV, TV, Uncategorized | Comments Off
So I’m watching last comic standing tonight. Nobody is all that funny. What ever happened to Paul Foot? But I did notice something. That it’s more important to have an interesting colorful persona than to have “good jokes”. Several of the comedians were funny on paper. One even got the compliment that if the show [...]
By tsufit on Jul 24, 2010 in Branding, Marketing, Positioning, Uncategorized, Why We Buy | Comments Off
I just dropped a hundred and twenty four dollars and twenty nine cents (on sale) for comfort in a box. They’re not sexy but they are cute and most importantly they feel like I’m walking on a soft spongy sofa cushion. Walking on a Cloud knows what it’s selling. But many business don’t. How can [...]
By tsufit on Jul 23, 2010 in Innovation, Inspiration, Marketing, Positioning, Uncategorized | Comments Off
$69 flip flops? Are you kidding me? My kids buy them for $2 bucks at Old Navy and you can still find them for a buck. So how is it that some people will pay 30 times that? It’s all about positioning. What if your flip flop were like “a workout in a sandal”. If [...]
By tsufit on Jul 21, 2010 in Marketing, Personal Branding, Publicity Stunts, Uncategorized | Comments Off
Saw these guys in Seville, Spain. And they got a lot more attention (I’m wondering if that translated to more cash) than their “competitors” ’cause of truth in marketing. They even accept donations by paypal. The photos are kinda creepy but you gotta admire the honesty and sense of humor. So what do you think? [...]