BOOK GIVEAWAY! 3 Copies of David Meerman Scott’s New Rules of Marketing & P.R
By tsufit on Feb 26, 2010 in Book Giveaway, Business Book Giveaway, Contests, Guest Bloggers, Marketing, Media, Microblogging, Publicity, Social Media, Technology, Top Marketing Bloggers, Traffic Creation, Uncategorized
One of the perks of having a business marketing & publicity blog is that I get great books sent to me to spread the word. And I love to share them with you!
I told you it was coming. Yes, it’s another Step Into The Spotlight! Business Book Giveaway.
We have 3 copies of David Meerman Scott’s (New Revised Second Edition), The New Rules of Marketing & P.R. full of the latest scoop on how to use social media, blogs, news releases, online video, viral marketing etc, everything you need to reach buyers directly online. Check out Chapter 8 about how a few Mentos and bit of Diet Coke got a couple of guys on David Letterman and The Today Show.
David Meerman Scott is an award winning marketing strategist and the first edition of this book was a Business Week Bestseller.
We only have 3 copies so if you want to be considered for one of them, there are 2 things you gotta do.
1) Enter your Name and Email in the boxes on the far right, then press the “Put Me On The List” button. (That will give me the email addresses of the 3 who are selected.)
2) Then, come back to this site and Leave a Comment* about how you’re going to use social media to step into the spotlight this year. Or if you don’t know where to begin, tell us where you’re at and maybe some of our readers will give you ideas.
You gotta do both 1) and 2) above (pretty bossy, I know!)
Three of you will get a copy of David’s wonderful new book sent to you!
DEADLINE: Thursday March 4 2010 at 5 pm EST
I’ll announce the 3 names soon thereafter, so be sure and check back here next week to see if you are one of them!
See you in the spotlight!
Tsufit
www.spotlightkit.com
* Not sure how to Comment? Just click on the little brown words 3 Comments at the top of this page at the end of the tags (Just under the headline) and it’ll bring you to the comments form.
Hi,
When I “Step into the Spotlight” and given the opportunity I Travel all over the USA sharing my South African humour which Americans have never dreamed of.
I will make audiences ‘rise to heights the never hoped to attain’ with stories that will ‘knock their socks off’.
DAVE SASSMAN | Feb 26, 2010 | Reply
I have no concrete ideas on how I should best use social media for my agency outside of posting events on Facebook and sending meaningful articles to my clients. I always struggle with how to best position myself in front of my customer because I don’t have a product, but a service of providing training to youth ages 8-18 in the areas of etiquette, leadership, entrepreneurship and money management.
This book would certainly be a powerful addition to my armor in making social media work most effectively for me. If there are any guests here that can help with suggestions, that would be wonderful as well!
Derschaun | Feb 26, 2010 | Reply
I will use the book to let the world know that I am here and can help them, move through the muck and mire of divorce and come out on the other side better than ever. I have been an advocate for health for the divorced and widowed since 2000 and have spent many hours on the trail to legislators who make the rules for insurance. I could use this book to help me market my business.
Patricia Thompson | Feb 26, 2010 | Reply
I currently use social media for publicity for my business and my Pastors in the Kindom to help them reach more people around the world to enhance their international television ministry. I build and establish relationships in a natural manner through social media to engage the audience in the support of events so they can have insight and more of a reason to support whatever event or product I happen to promote. I support others and the exchange of support fosters the relationship and networking to yield positive results. I feel the book can really help me expand my existing efforts and help me forge ahead with even more marketing intelligence.
Toy Parker | Feb 26, 2010 | Reply
I am very good at getting PR in Canada but having trouble cutting through the noise in the United States. I would loce to win this book as I am sure I would learn something new to help me shine in the spotlight!
Carolyn Wilman | Feb 26, 2010 | Reply
Great parents prepare their children for the future, yet few of them know how to financially prepare their children for success. Social media will enable them to find and sign up for a fun and interactive money program for their kids, “Camp Millionaire”, offered through http://www.moneyrocks.ca.
Suzy Dickstein | Feb 26, 2010 | Reply
Hi Tsufit! Well, I currently own a Website & Graphic Design company where the business is solely based on word of mouth. Why? Well, that’s what seems to work the best. But, I still feel there should be more – things aren’t going as quickly as they should. We’ve been in business for 6 years now, but still trying to figure out what else we can do to get this going. I’ve started a customer service blog but haven’t used it as I don’t know where to start. I have Twitter and Facebook accounts, but again, don’t know how to keep up. And we have an educational e-book that we want to start promoting and selling, but how? What’s the best way? I want to use social media to ‘step into the spotlight’ this year by connecting directly with groups of people online and possibly on the radio and tv, which I having been shying away from. I simply need the guidance to get me there. I am scared I will fail at making those important connections without the right tools. I would love that push to go full force!
Monica Blackburn | Feb 26, 2010 | Reply
2010 is our year to expand. We have embraced social media as a way to get into the daily life of present customers and more importantly our potential customers. We have been online with a simple straight forward website for nearly 8 years, so it was time to hit the keyboard again with LinkedIn and Facebook. Our business – Event and Party Rentals a visual game – they need to be able to see it to feel it. So this migration has been very natural for us. Can’t wait to do more reading
Nancy Snell | Feb 26, 2010 | Reply
I truly believe social media as it is currently, is a temporary phenomenon. Everyone wants in but no one really knows HOW. So you see lots of feeble attempts at using these tools… and sadly, I feel most are misguided. The part that I hope is temporary about this phenomenon, is how everyone is sharing and blogging about what should be embarrassing behaviour: ie. drunken shots, mouth wide open tongue sticking out “I’m 40 and lovin’ it” photos in some misguided attempt to show that “yeah… I can twit, I can blog, I can face… and I am cool and hip.” Wrong. This is ALL wrong. When you are talking business, no one wants to know how your nickname is “the Print Dude” or “Sassy Sarah”. Such things do not look smart and it will in fact NOT draw you good business. If you want to use social media, then use it with this in mind “You never get a second chance for a first impression.” Because THAT in essence is all that it can be used for. Remember that you have approximately 10 to 20 seconds when someone hits your page, to impress upon them what you are all about, and in that time, they will either stay or they will go (with an opinion either way). And, if what you have to say is not impressionable in a “WOW, I need this person on my team” kind of way – or a “Wow, if only I could be as smart and successful as this guy” way. Then don’t do it. And, my desire, as a graphic designer, is to keep pushing this theory to those (clients) that actually want to “Step into their spotlight” and succeed, both financially and personally. Experimenting with your personality is meant to do at home on your kids and around the campfire with your best friends, NOT, EVER, on the internet. You will WIN or LOSE your career based on how you USE or ABUSE social media. Get informed, stay professional and act like it.
That’s my two cents. And truth be told, my two cents are trading pretty darn high these days.
Until next time.
Lynn | Feb 26, 2010 | Reply
I would love to read this book – as I know that social media (and also mainstream media) is needed for public awareness and increased business. My business of equine assisted psychotherapy is very intense and powerfully effective work but it is also still fairly new. Therefore spreading the word about the work in general is key to building a business. As more and more people learn about what the horses have to offer in the way of psychological healing and building outrageously successful life skills the more my program will thrive and ultimately do what it is intended for – helping people live better lives!
I would love a copy of this book because we are a small org and all of the outreach is grassroots and done by us alone…
Best wishes and thank you for considering us!
Christianna
Christianna Capra | Feb 26, 2010 | Reply
Hi Tsufit, I’m excited about your Business Book Giveaway! I offer workshops & private coaching using cutting edge techniques that bring about lasting shifts through cellular reprogramming. Throughout the past 13 years I have helped countless people, stuck in the HEAVIES of life, get to the lighter & brighter side of things within a matter of weeks.
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I’m an expert in my field BUT lately, from a marketing standpoint, I’m limping along. I would LOVE to get up to speed with the latest and greatest online marketing techniques and the book you’re offering by David Meerman Scott looks like an amazing learning tool!
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Also, I love your comment, “all business is show business”. I have a performance background and I realized when I heard you say that, that I need to be optimizing on my performing talents to enhance the marketing of my business, LIFE ENHANCEMENT ESSENTIALS. Even as I say this, I can feel that excited fluttering in my belly begin – the one that comes up when I’m about to step into the spotlight!
Lynn Himmelmann | Feb 26, 2010 | Reply
Social media – Just signed up with Mad Mimi – to get a regular newsletter up and running.
Sara Marlowe | Feb 26, 2010 | Reply
Hi Tsufit,
I am totally in the same boat as Derschaun (above) Have no idea how to promote my little business (photography)
To make matters worse, I cannot use Facebook properly,—i get lost on it, so, i do not dare to attempt Twitter, or any others. But, I feel frustrated, because i would like to be able to use these and other tools that are so effective, but don’t know how. I feel technologically “challenged” H_E_L_P !!!!!!!!!!!!
So obviously, i have a great need for a book dealing with the modern methods of marketing a business.
Wish me luck,—but if i don’t win, please tell me where I can buy the book in question.
Many thanks,
Lisa Mininni
Lisa Mininni | Feb 26, 2010 | Reply
Twitter is the easiest thing going Lisa. Just go to Twitter.com, sign up and start spreading the news!
You can grab David’s book at Amazon.com and I’m sure it’s available at Chapters or Indigo as well.
Lynn, not sure I hate Print Dude as much as you do but you do have a point. Keep the comments coming and do tell your friends about the book giveaway!
Tsufit
tsufit | Feb 26, 2010 | Reply
I’m going to try to use Twitter to share ideas on better communication and creativity. I’ve also set a goal to update my blog at least a couple times a week. Finally, I have a couple of ebooks that I’m going to promote on Twitter, on my blog, and in Facebook and LinkedIn. (I’ve been far too lax in tooting my own horn; “you’re not supposed to do that” doncha know.)
Roy Jacobsen | Feb 26, 2010 | Reply
Thank you for this opportunity, Tsufit, to read the latest book on marketing and PR! This would be a great asset as I am working in sales and need every bit of advice I can get my hands on! I am posted on FB and Linkedin…..next stop Twitter!
You have such great energy and confidence, you really inspire me!
Cheron.
Cheron Long-Landes | Feb 27, 2010 | Reply
Tsufit’s book helped me to understand that ‘stepping into the spotlight’ was another level of my business strategy and didn’t have to be something negative. Healthy promotion Vs. Ego-maniacal bragging. I have used Tsufit’s face to face tips online to step into the spotlight! They have helped me to expand my network, provide value strategically and source ways to meet people I’d never “bump into” offline. Thank you Tsufit!
Paul Nazareth | Feb 27, 2010 | Reply
Hi Tsufit, I really enjoyed your book, Step Into the Spotlight, and found you gave really helpful. Mucho thanks to you, Tsufit!
I would really like to read David Meerman’s book about how to use social media to reach buyers as I find more and more people are using Facebook, blogs, and Twitter for personal use. Wondering how to capitalize on it for business building! Can’t hardly wait !!!!
Wendy Hardman | Feb 27, 2010 | Reply
I am very interested in the book giveaway as I work in the music industry and although currently use social media sites to interact with and build fans, and try to stay current; I know there is more that can be learned to do things better and more efficiently, thus helping myself, and my clients.
Jenn Martin | Feb 27, 2010 | Reply
I have been using social media for a number of years now, but have not taken full advantage of everything it has to offer.
It has been a fabulous medium for making and keeping in touch with contacts- past, present and future.
I find Facebook very useful, am still new on Twitter, but Linkedin has been a fantastic business tool for me so far. Definitely one of the better, more professional business networking sites around.
I would love to gain more insight into other social networking sites and social media, to see other ways I might be able to promote and grow my businesses.
Shelly Davine | Feb 28, 2010 | Reply
i will ensure that the ugandans have access to your great books with wealthy ideas, not only that but the whole of East Africa to know about your fantastic product. “Knowledge is wealth”
May God bless you
STANLEY NDAWULA | Feb 28, 2010 | Reply
I’ve just changed my company name to Toronto Computer Geeks (from ATM Consulting). I’m in the process of having a new site built.
I haven’t figured out how to use Facebook, and worried about the time committment on Twitter; but I am using LinkedIn. Check my profile at http://ca.linkedin.com/in/torontocomputergeeks
Please tell me how I can help you.
A.J. Parl | Feb 28, 2010 | Reply
Hi, I will post pictures of my events and event post on facebook personal account and fan page. I will also use twitter to post event updates. And read New Marketing and PR!
Anica
Anica | Mar 1, 2010 | Reply
I believe Social Media is a powerful tool. I plant to utlise Facebook, Linked In and Twitter to build a rapport with my fans/connections/followers, by regularly offering helpful tips, information and advice to help them improve their knowledge, business or personal life.
Paula Wynyard | Mar 1, 2010 | Reply
Our company this year is planning on doing more work with the design and development of experiences using touch based technologies geared towards the consumer market (i.e Iphone Applications), fully integrating social media into everything we do, of course.
Good luck to everyone.
Regards,
Fulvio Martinez
Fulvio Martinez | Mar 1, 2010 | Reply
I am starting a new business this year to help people get unstuck and to move forward with their life. I’ll need and use social media to publicize my site and blog and to get traffic and awareness. I’d love a copy of this book, I think David is a genius! (You too, I love your book)
Colleen Cole | Mar 2, 2010 | Reply
Skating along the edge of a nervous breakdown is no-one’s idea of a great time so I’ve dedicated my business as a freelance copywriter to eliminating stress in the lives of my clients. The insights I might gain from “The New Rules of Marketing and PR” will help me be even more effective in dissolving the evil worry lines plaguing businesspeople in this fair land because language and knowledge are a powerful combination. Learning more about today’s marketing environment will help me do my job with ever more excellence. And that, after all, should by the purpose of business.
Susan Crossman | Mar 2, 2010 | Reply
I’ve been using social media the best way I can with what I know now to step into the spotlight, posting my blog posts and interacting with people. I recently purchased a program that promises to help me improve my blog.
However, I’m looking for more ways to do this… that’s why I entered this contest! David’s book will certainly hold clues and strategies to boost my efforts.
Thanks for holding this contest, Tsufit!
Head Health Nutter | Mar 3, 2010 | Reply