One of the perks of having a business marketing & publicity blog is that I get great books sent to me to spread the word. And I love to share them with you! I told you it was coming. Yes, it’s another Step Into The Spotlight! Business Book Giveaway. We have 3 copies of David [...]

I have coached more than my fair share of coaches (does coaches have an “e”?) and I gotta say Andy, you nailed it! If you’re a coach, bottom line– stop being so damn “coachy”! Thanks to coach’s coach Christian Mickelsen for alerting the coaching community to this video. Share and Enjoy:

Are you a parenting coach? Octomom, Nadya Suleman, mother of 14, appeared on The View yesterday, defending her sanity to Whoopi and Barbara Walters. What a great piggyback publicity opportunity if you’re a parenting coach, psychologist, psychiatrist or any related profession. I have a client who was one of 16 kids growing up (not a [...]

It happened over 10 years ago and people are still talking about how Half.com, a startup online company, got onto the Today Show with a bit o’ the green stuff and a lot of ingenuity. Pretty much admitting that it was a publicity stunt, they persuaded a rinky dink 3 horse town, (population: 89 people [...]

In Step Into The Spotlight!, I recommend that entrepreneurs start a movement. Derek Sivers, founder of CD Baby and all around smart guy, (thanks for endorsing my book, Derek!) explains how a movement is born. He recently got a standing ovation at the TED conference with this 3 minutes observation. (Thanks to Christian Mickelsen for [...]

I’ll follow you; You follow me We’re a happy family With a great big hug and a kiss from me to you Won’t you say you’ll follow me too? Isn’t that a Barney song? It’s a big fat lie. Your “trade ya” followers aren’t really following you. Yeah, they’re “following” you technically so they can [...]

Yup, it’s another season of American Idol. Ellen’s in. Simon’s on board for his last season (Miss you already Simon) and the lessons for entrepreneurs abound. Just a singing contest. Hardly. Just like it’s not a “Who’s the best accountant?” contest when your prospects are looking for a new money man. It’s about personal branding. [...]

It’s great to have David back with another guest post! The Second Edition of David Meerman Scott’s now classic book, The New Rules of Marketing and PR, a BusinessWeek bestseller published in 24 languages (WOW!) is released this month. (We’ll be giving away 3 copies of David’s book later this month so watch for that [...]

There’s a saying: “Any publicity is good publicity”. “As long as they’re talking about you” people say. Ain’t Necessarily So. Want publicity? Careful what you wish for. Just ask Toyota. Tylenol. Audi. Nurse Susan Nelles. Maple Leaf Foods. Domino’s Pizza. Every company should have a “sh-t hits the fan plan” ’cause if and when it [...]