Archive for January, 2010

Are You a Commodity? »

By on Jan 7, 2010 in About the Author, Branding, Marketing, Positioning, Uncategorized, Why We Buy | 2 Comments

This is a photo of the side of my 20 year old Inglis fridge. The fridge is so old that when a national lifestyle magazine wanted to feature me in a “What’s in Your Fridge” series that would have given my book some great publicity, I started thinking of friends who would let me hijack [...]

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Polarize Your Audience! »

By on Jan 3, 2010 in Branding, Marketing, Personal Branding, Positioning, Uncategorized | 2 Comments

Remember the old song? “You’re nobody till somebody loves you.” Forget that! In marketing, you’re nobody till somebody hates you. Easy to say. Hard to accept, especially when the market beats you up. But you know you’re on the right track when you simultaneously get really negative feedback and hurrahs. Alex Mandossian was the first [...]

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