Celebrity Leverage– New Book Tells You How to Become a Celebrity in Business!
By tsufit on Jan 18, 2010 in About the Author, book review, Book Reviews, Books, Celebritiy, Celebrity, Entrepreneurship, Influence, Marketing, Personal Branding, Persuasion, Positioning, Publicity, Success, Uncategorized, Why We Buy
So I’m picking up my mail, a bunch of bills and flyers when I spot, buried in the stack, a bright red sparkly bubble envelope (I didn’t even know they existed–I’m gonna re-use it and make someone else’s day!) and already, I’m excited. What was inside was even more exciting, a hot-off-the-press copy of Celebrity Leverage with a personal note from author, Jordan McAuley.
I already knew that the book would be incredible ’cause I have had the privilege of interviewing Jordan (Disclosure!) for The Celebrity Factor.
In fact, Jordan sent me a holiday card last month with a photo of him with George Forman (holding this book, no less).
In Chapter 5 (pages 222-224) of Step Into The Spotlight!, the chapter about how to attract Publicity, I suggest that entrepreneurs should use either the Celebrity Hook, The Celebrity Once Removed Hook or the “Look Who’s Wearing My Stuff!” Hook. Jordan’s book, Celebrity Leverage, is about how to do all that and more.
It’s not a new idea. Jordan quotes Seth Godin about Josiah Wedgewood, who, back in the 1770s, is said to have sent a breakfast set to the Queen with the result that word spread to the masses. The fact that we still have Wedgewood china today, is an indication that even back then, someone understood the power of celebrity endorsements.
It’s noisy out there. The market is more cluttered than it was in the 1770′s. Business people and authors are struggling to get attention. There’s no quicker way to stand out than to get in the reflected light of a celebrity or become a celebrity yourself. Jordan’s book shows you how to do both.
This next part is going to sound sappy and over complimentary, so I really wish I could find something to criticize, but the book really is awesome! Overflowing with fabulous ideas about product placement, getting celebrity endorsements, creating a celebrity experience and how to get publicity for yourself as well, Celebrity Leverage will make you think about business promotion in a whole new way. And it’s an easy read ’cause of all the juicy success stories.
The best kind of business book is one where you’re torn between continuing to read it ‘cause you “can’t put it down” and putting it down anyway ‘cause you’re SO inspired to try out the ideas and put them into action right away. Celebrity Leverage is one of those books. I’ve already post-it noted several pages and I can tell that I’m going to be rereading this one several more times.
You gotta read this book!
Tsufit
How much money do book editors make on average?
US Education | Jan 20, 2010 | Reply
I’m not an authority on book editors although I have coached a few. Rough estimate of what they make on average? Bubkes!
Tsufit | Jan 22, 2010 | Reply
I plan to use celebrities this year to promote my wealth to real estate seminar series. I am also on the board of a charity that is currently looking for a charity to speak about home and gardens. Volunteers anyone?
Michael Davidson
RE/MAX COMMERCIAL ADVISORS INC.
TORONTO
Michael Davidson | Jan 25, 2010 | Reply
I use celebrity endorsements on books all the time, can’t wait to learn from Jordan all the other ways to leverage great opportunities!
Julie | Jan 25, 2010 | Reply
Wow… Could I ever use Celebrities to leverage my 2010 “BIG DREAM!” So here it is…
I have written a proposal for a TV Show called ‘Inspired!’ that showcases people who have overcome incredible adversity and have achieved amazing things in their lives (against all odds). This idea is being pitched to TV Show Distributors this very week in Vegas… wish me luck!
If it’s picked up and financed for a pilot, I could use Celebrities (like Les Brown, for example) who went from a life of mediocrity and extreme challenges to one of inspiration, motivation, true purpose, celebrity AND success!
I am certain that Celebrity Leverage (along with Tsufit’s priceless teachings!) will help me achieve my goals…
All the best!
Earl
Earl | Jan 25, 2010 | Reply
Hola!!! Felicitaciones!!! Gracias por comunicarse conmigo!!!
Quisiera saber si este año podría contar con alguna celebridad para realizar una obra social en beneficio del mejoramiento de vida niños de escasos recursos de la Amazonía y Frontera de mi país Ecuador.
Saludos Cordiales!!!
María Augusta
María Augusta Sánchez | Jan 28, 2010 | Reply
I am married to a man that has mini-celebrity status – so I am hoping I learn how to make that work for my business. I know you wouldn’t think that I need the book Tsufit but, I do and then I will go back and re-read yours!!
Cheers and thanks, Carol
Carol Murphy Bourque | Jan 29, 2010 | Reply
The “PIMOSH” Network (People Involved in Motivating Our Students Higher) produces educational tools children, parents, and teachers can really use! We plan to send a copy of our Luvin` My Numbers CD to every celebrity that has little kids for a review!
Crunch Bunch CDs can be found in your local FREE public library and have been downloaded from countries from around the world, some of which I cannot even pronounce. However, we continue to look for additional avenues to get the word out to the masses and make an impact.
In addition, we want to do a fund-raiser, where celebrities might come to our Awards Ceremony and “serve” the children. For real! We want them to “donate money” and then put on an “apron” and serve children as if they were the celebrity!!!
Hopefully, we will win the book and get some great ideas from it! Thanks for the opportunity to share.
Patrina | Jan 29, 2010 | Reply