Archive for January, 2010
By tsufit on Jan 30, 2010 in Book Giveaway, Books, Celebrity, Marketing, Media, Personal Branding, Publicity, Uncategorized | 3 Comments
The results of our first book giveaway of the year are in. But first, I gotta say, I was blown away, by the unbelievable response from so many wonderful talented people. Even more rewarding was the fact that many people used this opportunity to connect with each other and I think there are going to [...]
By tsufit on Jan 25, 2010 in Book Giveaway, Books, Business Book Giveaway, Celebrity, Entrepreneurship, Marketing, Media, Personal Branding, Positioning, Publicity, Publicity Stunts, Success, TV, Uncategorized | 182 Comments
Last year, here at Step Into The Spotlight!, we were fortunate to be able to give copies of several wonderful business books including Andy Nulman’s Pow! Right Between the Eyes, David Meerman Scott’s World Wide Rave, Andy Beal’s Radically Transparent and Drew McLellan’s 99.3 Random Acts of Marketing This week, we have another exciting Step [...]
By tsufit on Jan 22, 2010 in Coaching, Communication, Communication Skills, Communications, Communications Skills, Humor, Humour, Influence, Marketing, Personal Branding, Persuasion, Presentation Skills, Presentations, Presentations Skills, Public Speaking, Public Speaking Tips, Rant, Sales, Speaking, Speaking Skills, Speech, Speeches, story, Storytelling, Success, Toastmasters, Uncategorized | 5 Comments
Warning: This is a rant! PEOPLE ARE SO DELUDED! I’m at a Nice business event and some Nice guy in a Nice suit is at the front of the room giving a Nice endlessssssszzz presentation on Presentation Skills. It’s all very Nice. I’m guessing this is also taking place in boardrooms boredrooms in Belgium and [...]
By tsufit on Jan 18, 2010 in About the Author, book review, Book Reviews, Books, Celebritiy, Celebrity, Entrepreneurship, Influence, Marketing, Personal Branding, Persuasion, Positioning, Publicity, Success, Uncategorized, Why We Buy | 8 Comments
So I’m picking up my mail, a bunch of bills and flyers when I spot, buried in the stack, a bright red sparkly bubble envelope (I didn’t even know they existed–I’m gonna re-use it and make someone else’s day!) and already, I’m excited. What was inside was even more exciting, a hot-off-the-press copy of Celebrity [...]
By tsufit on Jan 18, 2010 in Breaking News, Celebrity, Media, Movies, Politics, Positioning, Public Speaking, Publicity, TV, Uncategorized | Comments Off
How often does it happen? A guy wins a Golden Globe for best actor in a movie and thanks his stand-in, a guy named Lloyd. The guy deserves the thank-you as much as all the pretty actors; Bridges said that Lloyd has been his stand-in in over 60 films. But how often does it happen? [...]
By tsufit on Jan 17, 2010 in Advertising, Branding, Celebrity, Creativity, Entrepreneurship, Influence, Marketing, Persuasion, Positioning, Sales, story, Storytelling, Uncategorized, Why We Buy | 1 Comment
Reading an old Dan Kennedy book (purchased for 50 cents from my local library. Short story long? It was falling apart so I asked them to tape it. They said they’re going to chuck it when I returned it, so I gave coughed up 50 big ones (little ones), they stamped it “Discarded” and now [...]
By tsufit on Jan 16, 2010 in Advertising, Books, Celebrity, Cool Stuff, Creativity, Entrepreneurship, Marketing, Media, Publicity, Publicity Stunts, Traffic Creation, Uncategorized, viral marketing | 1 Comment
Got an email this morning that said: “The Queen” spotted with self help book http://www.youtube.com/watch?v=w7Q3PorQEig It’s not exactly The National Enquirer, but I wonder how Her Real Royal Highness would feel about this one. Gotta admit, it is kinda cute. And it did make me watch the video, so in a “You Just Proved Bench [...]
By tsufit on Jan 9, 2010 in About the Author, Advertising, Authenticiy, Branding, Communication, Communications, Innovation, Marketing, Media, Persuasion, Positioning, Uncategorized, Why We Buy | Comments Off
Consider this my penance. Years ago, I was in a European cinema commercial, me and about 12 other actresses. 3 days of shooting for 60 seconds. I was really excited. But my then 8 year old daughter felt otherwise. In fact, she left me long voice mail message reprimanding me for appearing in a cigarette [...]