I Shoulda Bought a Maytag!
By tsufit on Dec 21, 2009 in Advertising, Branding, Marketing, Positioning, Uncategorized
3 am and I’m thinking….
Why do we wait longer for dishwasher repairmen than doctors?
I’m awake now, it’s 8:38 am and I’ve got 3 hours and 22 minutes to go in my “window” from 8 am to 12 noon. That’s when the dishwasher repair company says its repair person– no sense being politically correct, I’ve never had a repairwoman show up…that’s when the repair guy is gonna show up.
We complain about waiting for doctors, yet we wait longer for repairmen, dishwasher doctors I guess.
Maybe that’s why the lonely Maytag repairman advertising has endured for so many years.
I shoulda bought a Maytag.
Tsufit


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