We’re Not Buying Starbucks Coffee For Taste »
By tsufit on Nov 26, 2009 in Branding, Marketing, Positioning, Uncategorized, Why We Buy | Comments Off
Consumer Reports sampled coffees to determine which was the best ground coffee. The winner was not any of the 3 bestsellers. Not Starbucks. Not Folgers. Not Maxwell House. Starbucks didn’t even get an honorable mention. Cheap grocery store brand, Eight O’Clock Colombian Coffee, was crowned the winner, at just over half the cost of Starbucks. [...]
