Consumer Reports sampled coffees to determine which was the best ground coffee. The winner was not any of the 3 bestsellers. Not Starbucks. Not Folgers. Not Maxwell House. Starbucks didn’t even get an honorable mention. Cheap grocery store brand, Eight O’Clock Colombian Coffee, was crowned the winner, at just over half the cost of Starbucks. [...]

A lot of entrepreneurs and marketers do outrageous things to get noticed but getting noticed is not enough to sell your stuff. You have to find a way of directing the attention you’ve attracted towards the message you want to communicate. Will your message blend with the vehicle you used to get the attention or [...]

Coke announced its marketing and advertising plans for 2010. Coca-Cola CEO, Muhtar Kent, admits “There was a period when our company did lose its way.” Duh. Check out details at Ad Age. Wonder what Al Ries or Jack Trout would say about Coke’s plans. Seems to me that the leader ought to maintain a sharper [...]

Not that I ever watch the show ’cause I’m always working but it was nice to know it was there for when I get invited on to discuss Step Into The Spotlight! But it looks like our discussion will have to be on a cable network. I guess it’s true what they say about riches [...]

Forget trying to guess what people want. Forget trying to ask people what they want. They don’t know! But we do know this, according to Gladwell and his buddy Dr. Howard Moskovitz. There is no universal answer. There is no perfect spaghetti sauce. There is no perfect Pepsi. There is no perfect pickle. Only Perfect [...]

Seth Godin says that “ideas that spread win”. And as a pretty good “Idea Virus” spreader, he oughta know. Check this out… Share and Enjoy:

Wanna know how to write a punchline?

3 of my favorites! Top marketing minds, Al Ries, Jay Conrad Levinson and Sergio Zyman– all on one stage tonight! And we get to listen in our P.J’s. Cool. http://tinyurl.com/richandjay(Affiliate Link) Share and Enjoy: