By tsufit on Oct 30, 2009 in Breaking News, Communication, Communications, Media, Publicity | Comments Off
BREAKING NEWS! “Ordering Pizza on Halloween? Beware!” “If pizza from your favorite pizzeria is on your Halloween dinner menu, beware: Halloween is the third busiest pizza day of the year, behind Super Bowl Sunday and New Year’s Eve. So place your order early and be prepared to wait.” Quoted from today’s AOL News © Netscape [...]
By tsufit on Oct 18, 2009 in Authenticiy, Behavioral Economics, Behavioural Economics, book review, Book Reviews, Books, Marketing, Personal Branding, Uncategorized, Why We Buy | Comments Off
Have you ever stepped into the spotlight wearing fake designer stuff? Fake Gucci? Fake Coach? I think the whole concept of fake stuff is ridiculous since the real stuff doesn’t, in my eyes, have any inherent value. But that’s another story… Daniel Ariely, Professor of Behavioral Economics at Duke University and the author of the [...]
By tsufit on Oct 14, 2009 in Book Giveaway, book review, Book Reviews, Books, Branding, Business Book Giveaway, Cool Stuff, Entrepreneurship, Marketing, Personal Branding, Positioning, Public Speaking, Publicity, Readers Around The World, Storytelling, TV, Uncategorized | 2 Comments
Love the Bewitched type opening! Check this out. Book Giveaway and Review: Step Into the SpotlightUploaded by shamahyder. – Discover more college videos. Share and Enjoy:
By tsufit on Oct 9, 2009 in Branding, Breaking News, Celebrity, Inspiration, Marketing, Personal Branding, Politics, Positioning, Public Speaking, Success, Uncategorized | Comments Off
I have long been using Obama as an example of a guy who demonstrates the principles outlined in Step Into The Spotlight! back from when I first spotted him in a story about the 10 contenders for the democratic nomination. Obama knows what he’s doing in the arenas of personal branding, marketing, publicity, public speaking, [...]
By tsufit on Oct 5, 2009 in Books, Networking | 3 Comments
So I’m at this networking meeting a few years ago, just me and 299 other entrepreneurs. As I walk in they hand me a name tag, some paper–I stuff it in my bag (I’m not really the lanyard type–I only just learned the word. Imagine surviving 5 decades, half a century, without that choice piece [...]
By tsufit on Oct 4, 2009 in Advertising, Branding, Cool Stuff, Creativity, Marketing, Positioning, Sales, Uncategorized, Why We Buy | 2 Comments
My eldest daughter is studying Biology at University while her mama is studying Buy-ology at home. I had already read Paco Underhill’s Why We Buy a few times, once years ago and again before my book came out. When I first caught a glimpse of Buyology , I assumed it was the latest Underhill book. [...]
By tsufit on Oct 3, 2009 in Advertising, Branding, Commercials, Humor, internet marketing, Marketing, Publicity, Publicity Stunts, Social Media, Technology, Uncategorized, viral marketing | Comments Off
So here’s the question… Are we laughing at them (it won’t be the first time…) ’cause of the lamer-than-lame Saturday Night Live-ish type video…or are they laughing at us? ‘Cause at least we’re talking about Windows 7! Share and Enjoy: