I’m always telling entrepreneurs to stay in character in order to build a solid brand, but sometimes it pays to step out of character for a minute to get attention. Woody Allen’s characters jumped on and off the screen in Purple Rose of Cairo. Speakers know the best way to get an audience’s attention is [...]

Yeah, the ad is kinda flashy. And yeah, I’m an affiliate so, if you go, I get some affiliate love. But disclosures aside, I’m posting this ’cause I learned a ton from Armand Morin (heck I even wrote about him on page 240 of my book) and I’m really excited 3 of my book endorsers [...]

In Step Into The Spotlight! I talked about the lesson I learned many years ago from a coffee house owner when I was singing there. She told me, “Tsufit, B.Y.O.F.”, ie Bring Your Own Fans! Until you’re a big name, the idea is that you have to pack the house if you want to be [...]