Raz Chorev has been randomly selected from a recent flood of commenters to receive Drew McLellan’s marketing book, 99.3 Random Acts of Marketing. Congrats Raz The book will be sent to you by a randomly selected kangaroo. Share and Enjoy:

Kinda seems lame or maybe just premature to trot out an “I-told-you-so” to the Colonel when he hasn’t even had a chance to botch it up of his own devices. The whole Oprah’s Book Chicken Club “We-can’t-keep-up-with-the- coupons” disaster has taken the focus off the main point–Kentucky Grilled Chicken is a bad idea which wouldn’t [...]

Have you ever sat down and put together a huge honkin’ marketing plan? One with made-up numbers to go with it? If you’re an author, a recording artist, a business owner looking for funding, you probably have. And yet, as Drew McLellan points out, much of what we actually do in marketing is actually random. [...]

Kentucky Grilled Chicken? Really? OK, so you’ve got our attention. Free coupons downloadable on Oprah.com But long term? Moving to KFC seemed to work for a while. Made us forget what we were really eating–and then the nostalgia of the bucket kicked in… But it seems to me that if you’re going to go all [...]