By tsufit on Apr 18, 2009 in Marketing, Microblogging, Public Speaking, Publicity, Publicity Stunts, Social Media, Technology, Traffic Creation, Uncategorized, viral marketing, Word of Mouth Marketing
There’s a very insightful article by Simon Dumenco over at Ad Age about the significance of the fact that Ashton Kutcher won the race with CNN to be the first with 1 million followers on Twitter. Go read the article but here’s the bottom line. Social media was supposed to level the playing field (which it has in many ways) and facilitate real “one on one” contact. Instead Twitter has become another “one on many” broadcasting medium. Cheaper than traditional advertising.
Yeah, it was a publicity stunt. Yeah, Ashton raised funds for charity. But the real significance here is, in Dumenco’s words, we’re “reverting to a rather pre-Web 2.0 paradigm: broadcasting. The Few speaking to The Many.” Holy Public Speaking Batman!
Kutcher aka aplusk is no twit.
Not sure if I can say the same for his followers…What do you think?