Recession? Don’t Abandon Your Postioning By Thinking Short Term

After the fiesty debate about my recent blog post about Microsoft throwing in the towel by positioning its laptop as the cheap alternative to Mac, I was happy to see The Monarch of Marketing, The Baron of Branding, The Pope of Positioning, (I promise, I’ll stop now…), Al Ries, saying “Don’t Damage Your Brand for Short-Term Gains in a Recession” in a recent Ad Age article. Lots of examples including Cadillac. I’d paraphrase it, but why read me when you can read Al Ries? Check it out here.

Tsufit