Archive for April, 2009
By tsufit on Apr 26, 2009 in About the Author, Authenticiy, book review, Book Reviews, Books, Branding, Guest Bloggers, Humor, Marketing, Personal Branding, Positioning, Uncategorized | Leave a comment
I inhale books. I buy them, pile them up and read them 8-10 at a time. I have more books than the average metropolitan library. Especially business books. And now, I’m being sent even more books for review on this blog. And I read every single one…OK, almost… The sad truth is that some of [...]
By tsufit on Apr 18, 2009 in Marketing, Microblogging, Public Speaking, Publicity, Publicity Stunts, Social Media, Technology, Traffic Creation, Uncategorized, viral marketing, Word of Mouth Marketing | Comments Off
There’s a very insightful article by Simon Dumenco over at Ad Age about the significance of the fact that Ashton Kutcher won the race with CNN to be the first with 1 million followers on Twitter. Go read the article but here’s the bottom line. Social media was supposed to level the playing field (which [...]
By tsufit on Apr 14, 2009 in Cool Stuff, Humor, Innovation, Inspiration, Publicity, Publicity Stunts, Uncategorized, viral marketing | Comments Off
So is this a World Wide Rave, David? I played Liesl in an off off off Broadway version of this show (ie Illinois) AND I’ve been to Belgium, so I have a special affection for it.Thanks for sending it Maxine! Share and Enjoy:
By tsufit on Apr 8, 2009 in Advertising, Authenticiy, Blogging, Microblogging, Social Media, Success, Technology, Traffic Creation, Uncategorized, viral marketing, Word of Mouth Marketing | 1 Comment
A Twitter Ad Agency? Twitter Awards? It’s a rare day when I wake up and DON’T hear something surprising and new. Things are changing SO fast nowadays that even if you think you sort of get it when you go to bed, you wake up the next day and everything has changed. The exponential growth [...]
By tsufit on Apr 7, 2009 in Advertising, Blogging, Branding, Commercials, Marketing, Positioning, Technology, Uncategorized | Leave a comment
After the fiesty debate about my recent blog post about Microsoft throwing in the towel by positioning its laptop as the cheap alternative to Mac, I was happy to see The Monarch of Marketing, The Baron of Branding, The Pope of Positioning, (I promise, I’ll stop now…), Al Ries, saying “Don’t Damage Your Brand for [...]
By tsufit on Apr 5, 2009 in book review, Book Reviews, Books, Entrepreneurship, Marketing, Uncategorized | Leave a comment
I read a lot. And over the past few months, I’ve been receiving tons of business books from publishers for review on this blog. But I’ve never received a hundred in one day–until yesterday. Tonight, I’m snuggling up with the hundred best business books of all time. The 100 Best Business Books of All Time [...]
By tsufit on Apr 3, 2009 in Advertising, Branding, Marketing, Positioning, Uncategorized | Leave a comment
Didn’t Pepsi learn anything from Coca Cola’s New Coke fiasco? Well now, it’s Pepsi’s turn to cry. According to Ad Age, the sales of Tropicana, a Pepsi brand, has dropped (“plummeted”–the right word really does add drama!) by 20% after Tropicana rebranded it’s freshly squeezed orange juice and other packages. This lead to a quick [...]
By tsufit on Apr 1, 2009 in Advertising, Cool Stuff, Creativity, Marketing, Publicity, Publicity Stunts, Social Media, Storytelling, Success, Top Marketing Bloggers, Uncategorized, viral marketing | Leave a comment
You know I loved David Meerman Scott’s World Wide Rave, but I never did get around to checking out the whole Matt dancing gum thing he wrote about until one of the winners of the book, Corinne Lor, reminded me to check it out. How cool is this? Not sure it makes we want to [...]
