I inhale books. I buy them, pile them up and read them 8-10 at a time. I have more books than the average metropolitan library. Especially business books. And now, I’m being sent even more books for review on this blog. And I read every single one…OK, almost…
The sad truth is that some of them [...]

There’s a very insightful article by Simon Dumenco over at Ad Age about the significance of the fact that Ashton Kutcher won the race with CNN to be the first with 1 million followers on Twitter. Go read the article but here’s the bottom line. Social media was supposed to level the playing field (which [...]

So is this a World Wide Rave, David? I played Liesl in an off off off Broadway version of this show (ie Illinois) AND I’ve been to Belgium, so I have a special affection for it.Thanks for sending it Maxine!

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A Twitter Ad Agency? Twitter Awards?
It’s a rare day when I wake up and DON’T hear something surprising and new. Things are changing SO fast nowadays that even if you think you sort of get it when you go to bed, you wake up the next day and everything has changed. The exponential growth of [...]

After the fiesty debate about my recent blog post about Microsoft throwing in the towel by positioning its laptop as the cheap alternative to Mac, I was happy to see The Monarch of Marketing, The Baron of Branding, The Pope of Positioning, (I promise, I’ll stop now…), Al Ries, saying “Don’t Damage Your Brand for [...]

I read a lot. And over the past few months, I’ve been receiving tons of business books from publishers for review on this blog. But I’ve never received a hundred in one day–until yesterday. Tonight, I’m snuggling up with the hundred best business books of all time.
The 100 Best Business Books of All Time has [...]

Didn’t Pepsi learn anything from Coca Cola’s New Coke fiasco? Well now, it’s Pepsi’s turn to cry. According to Ad Age, the sales of Tropicana, a Pepsi brand, has dropped (”plummeted”–the right word really does add drama!) by 20% after Tropicana rebranded it’s freshly squeezed orange juice and other packages. This lead to a quick [...]

You know I loved David Meerman Scott’s World Wide Rave, but I never did get around to checking out the whole Matt dancing gum thing he wrote about until one of the winners of the book, Corinne Lor, reminded me to check it out.

How cool is this? Not sure it makes we want to [...]