Guest Blogger Gavin Heaton Shares Secret to Step Into The Spotlight!

It’s so great when a Top Marketing Blogger like Gavin Heaton tells us that he once felt like we feel– I’ll let him tell it…

I can remember it like it was yesterday. I had been writing my own blog for several months and had begun to receive about 30 or 40 visits a day – and like all beginning bloggers, I had been busily reading the articles about “driving traffic” or “attracting readers” – and yet I could not get beyond this small readership. Then, as I was trawling the web in search of interesting articles, I happened on a post that talked about the need to comment and converse on other people’s blogs. And while I was feeling more and more comfortable with commenting, I had generally restricted my conversation to blogs where I “knew” the author.

Then, one day, Russell Davies wrote something that fascinated me … challenging my thinking with his alarming insight. I hastily typed up a response … and then took a breath. You see, Russell had built a formidable profile through his blog and attracted the brightest minds and the wittiest conversation around. It was like a salon. Sharp insight, provocative discussion and creativity at every turn. To enter this place would need more than a throw away line or two. This really was stepping out of the shadows and into the spotlight.

Three years on I still smile when I think of my hesitation. As my finger hovered over the mouse, I was weighing up what it might mean to press the Publish button. But even in my moments of most lucid insight, I could never have imagined the doors that opened to me from that day.

Once I had broken through this imaginary barrier, the conversational web opened before me. I was no longer hesitant to join or start discussions – and perhaps more importantly, I began to FEEL like I belonged in this community that was writing itself into existence.

Since that time I have not just read many blog posts and conversations – I have taken these offline – finding new friends, meeting people from all around the world, and participating in fantastic projects that brings us all together.

It is said that of very 100 people who read your blog, only ONE will participate fully, with another NINE commenting irregularly. Perhaps only one percent of us ever step into the spotlight. But for those who do, opportunities abound.

What are you waiting for?


Gavin Heaton is one of Australia’s leading brand and communications strategists. Author of and co-publisher of the ground-breaking, collaborative marketing book The Age of Conversation, he regularly speaks at events and conferences. Gavin is currently employed by global software company, SAP and has worked for both agencies and brands, developing unique digital and integrated marketing campaigns for the last 15 years.

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3 Comments on Guest Blogger Gavin Heaton Shares Secret to Step Into The Spotlight!

3 Comment(s)

  1. Thanks for your encouraging words!

    Fear of commenting on blogs seems to rank up there with fear of public speaking for many. As someone new to the blogging world (both commenting and blogging) I have found commenting on other peoples blogs a great way to get started. Yet I wonder if I will ever get past that moment of needing to take a breath before posting, especially with a new post that I really put my heart into. Nonetheless I have already learned so much and met so many great people it is well worth whatever you have to get past to just jump in.

    Susan Mazza | Mar 15, 2009 | Reply

  2. Susan,
    I never really thought of it that way, but of course, you are right. Comment anxiety is like fear of public speaking especially when you are “public speaking” to the whole world with the click of a button.

    tsufit | Mar 15, 2009 | Reply

  3. I often comment on the blogs I read because I have a blog that rarely gets commented on and it really annoys me!!! 🙂

    Kama | Mar 31, 2009 | Reply

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