It’s so great when a Top Marketing Blogger like Gavin Heaton tells us that he once felt like we feel– I’ll let him tell it…
I can remember it like it was yesterday. I had been writing my own blog for several months and had begun to receive about 30 or 40 visits a day – and like all beginning bloggers, I had been busily reading the articles about “driving traffic” or “attracting readers” – and yet I could not get beyond this small readership. Then, as I was trawling the web in search of interesting articles, I happened on a post that talked about the need to comment and converse on other people’s blogs. And while I was feeling more and more comfortable with commenting, I had generally restricted my conversation to blogs where I “knew” the author.
Then, one day, Russell Davies wrote something that fascinated me … challenging my thinking with his alarming insight. I hastily typed up a response … and then took a breath. You see, Russell had built a formidable profile through his blog and attracted the brightest minds and the wittiest conversation around. It was like a salon. Sharp insight, provocative discussion and creativity at every turn. To enter this place would need more than a throw away line or two. This really was stepping out of the shadows and into the spotlight.
Three years on I still smile when I think of my hesitation. As my finger hovered over the mouse, I was weighing up what it might mean to press the Publish button. But even in my moments of most lucid insight, I could never have imagined the doors that opened to me from that day.
Once I had broken through this imaginary barrier, the conversational web opened before me. I was no longer hesitant to join or start discussions – and perhaps more importantly, I began to FEEL like I belonged in this community that was writing itself into existence.
Since that time I have not just read many blog posts and conversations – I have taken these offline – finding new friends, meeting people from all around the world, and participating in fantastic projects that brings us all together.
It is said that of very 100 people who read your blog, only ONE will participate fully, with another NINE commenting irregularly. Perhaps only one percent of us ever step into the spotlight. But for those who do, opportunities abound.
What are you waiting for?
Gavin Heaton is one of Australia’s leading brand and communications strategists. Author of servantofchaos.com and co-publisher of the ground-breaking, collaborative marketing book The Age of Conversation, he regularly speaks at events and conferences. Gavin is currently employed by global software company, SAP and has worked for both agencies and brands, developing unique digital and integrated marketing campaigns for the last 15 years.