Have you watched American Idol lately? Most of the finalists are good singers but they’re– BORING! Totally forgettable!
Just like most entrepreneurs…
I’m thinking of sending the studio a case of my book Step Into The Spotlight!: A Guide to Getting Noticed (I’m pretty excited ’cause it just won a Silver Medal in the 2009 Axiom Business [...]

“This book is packed with practical tools to raise your profile. Tsufit is a giant in the world of self promotion. (Metaphorically of course…Fact is she’s quite short.)” Vince Poscente

When I was a kid, I collected interesting napkins and match boxes from around the world. But this is way more fun! Since I started receiving [...]

This video is 20 minutes long, well worth it, but if you don’t have time to listen, I’ll cut to the chase below.
Price DOES matter. Not in the way you think. With everyone cutting back prices ’cause of the recession, you might want to consider doubling yours. According to author/journalist Benjamin Wallace, research shows [...]

As I confessed in my very first post, I don’t have a microwave or even a toaster. But I did recently open a Twitter account ’cause how’s a girl supposed to market a book without one? Here to give us the scoop on where to get started with social media is one of our 50 [...]

Just saw this commercial on TV for the first time tonight! Love how they stepped up to the plate, thought outside the box and went to the next level on this one. They really pushed the envelope.
Anyone who thinks this commercial is an exaggeration has never worked in corporate America, hired a consultant or [...]

A Reality Check from Guy Kawasaki
We’re celebrating 50 Top Marketing Bloggers this year at Step Into The Spotlight! and this Guy is certainly one of them. When my review copy of Reality Check
arrived, I was surprised by how heavy it was. This from a man who says that the ideal length of an email is [...]

Here’s another one of our Top Marketing Bloggers, David Jones, answering the question:
What does a social media consultant really do all day?
There have been loads of blog posts written by well-meaning folks explaining how to tell if your social media consultant is selling you a bill-of-goods or if they really have the knowledge, experience and [...]

Congrats to:
Praveen Puri
Marie Hale and
Dean Williams
who are each getting a copy of Andy Nulman’s Pow! Right Between The Eyes! If you didn’t get one of the giveaway copies this time, hop on over to Amazon and grab a copy as soon as they are available. I can’t wait to read it!
And don’t forget [...]

Andy Nulman is one of the coolest guys on the planet! When I was doing comedy for about 10 minutes in the ’90’s, this guy was the CEO of the Just For Laughs International Comedy Festival. I’ve long since forgiven him for giving my spot in the festival to some young upstart, Jerry Seinf– what [...]