The Zales diamond thing almost looks stale compared to the freshness of the new Diamond Shreddies. I love that an established company finally spoofed the whole “new and improved” thing we’ve been fed for years and literally, turned it on it’s head.
According to Post, “Recent advances in cereal technology have allowed us to take Shreddies [...]

It never ceases to amaze me how easily companies manage to get ink and cyber ink for stuff that is nothing more than a blatant advertisement. In Chapter 5 of Step Into The Spotlight! (hey, if they can do it, so can I!), I share the story of the WonderBra Multi-Plunge Bra (Page 230) stunt [...]

I’m really excited about this week’s Guest Blogger, one of our Top Marketing Bloggers, ’cause I wrote about B.L. in Step Into The Spotlight! (page 81) long before I ever “met” her online. Not sure what B.L. stands for (I hear the secret is guarded better than the Colonel’s 11 Secrets Spices), but I [...]

Say It Ain’t So!
Those of you who who’ve read Step Into The Spotlight! know that I got my marketing degree from the 19 Inch Institute of Higher Learning. It was a pretty rigorous program back then. You had to actually get up off the couch and walk all the way over to the TV set [...]

I love shoveling snow. It’s exhilarating. I guess it’s because no matter how daunting it looks when you begin, 632 shovels later (no I don’t count), you see results. Immediate results. So I’m shoveling 3 feet of snow this morning (the joys of living in igloo country) and it occurs to me that marketing doesn’t [...]

This is not a political blog. But I got an interesting email from a respected colleague from the land down under. Speaking of a current conflict, under the subject line “Every Story Has Two Sides”, he says
As a sales & marketing professional, I always said the other side is doing a much better job at [...]

Congrats to those of you who are already stepping into the spotlight and thanks for all the great comments. I especially love the closing words of our last comment “Disobedience is a core competancy.”
The following 3 commenters will be receiving copies of Andy Beal’s acclaimed book, Radically Transparent (Thanks Andy!!):
1. Carol Shaver
2. Alan Rae
3. Jasper [...]

We’re celebrating Top Marketing Bloggers this year at Step Into The Spotlight! and what better way to celebrate than a book giveaway! We’re giving away 3 copies of Top Blogger Andy Beal’s acclaimed book, Radically Transparent.
All you have to do for a chance to win, is Leave a Comment about Andy’s Guest Post [...]

One of the most exciting things about being an author is hearing all the stories of where readers are reading your book. Some even send photos. Here’s a photo of Mette Keating in Copenhagen, Denmark and Helen Bassett in Australia reading Step Into The Spotlight! Keep the photos comin’!
Tsufit

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It’s a brand new year and we’re gonna kick things up a notch this year by bringing you 50 Top Marketing Bloggers from around the world. We’ll get tons of great ideas (yes, I do measure ideas by weight) on how to step into the spotlight in 2009. We’re going to have book reviews and [...]