Archive for December, 2008

Confidence–The Ultimate Marketing Tool »

Caught a snippet of one of my favorite songs today from one of my favorite movies. I used to walk to school as a kid singing this song (it alternated on my playlist with “Oh, What a Beautiful Morning”–yes, the neighbors stared…) When I saw Julie Andrews perform “I Have Confidence” again tonight, it occurred [...]

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” Joe Polish At the David Letterman Show”–Made You Look! »

Got an email a few minutes ago saying ” Joe Polish in New York at David Letterman show”. Joe Polish is a very successful marketing maven, so this intrigued me until I noticed that it said “at the David Letterman show” not “on the David Letterman show”. The thing is, the celebrity name-dropping was enough [...]

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Gotta Talk! »

Being interviewed by the lovely Susie Galvez and the bodacious Mary Foley this afternoon at 3pm EST on WLEE Talk Radio in Richmond, VA. Join us!
Tsufit

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Branding and Positioning: A Tale of Two Cities »

No it’s not Venice. It’s Amsterdam. Over the past year, there’s been talk of Amsterdam closing down its famous red light district. I heard two talk radio jocks joking about it just the other day. Jock A says “But that’s what Amsterdam is known for. What do they have left? Venice already owns the canal [...]

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Best Buy Gets What It’s Really Selling. Do You? »

Did a couple of podcast interviews today–one with the engaging Anna Farmery, (it’ll be broadcast just before Christmas. Looking forward to having her as a guest blogger right here in the new year–no pressure Anna!), and we touched on the issue that a lot of businesses don’t know what they’re really selling. Here’s one that [...]

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