Twittering Your Way to the Big White House– The Power of Social Media

I’m a fan of David Meerman Scott. (And it’s not only because of his glowing endorsement of Step Into The Spotlight!) His book, The New Rules of Marketing & P.R., is a wake-up call to people like me and McCain and others who are woefully behind the times in the technology department.
I remember refusing to have a big grey box on my desk when I was a lawyer. Now I barely leave it to eat, sleep or perform other essential functions, but I still don’t really fully appreciate the power of that box. David Meerman Scott does. Obama does. Here’s a little clip on how social media changes everything.