He calls himself The Smartest Man in the World and he may very well be right. He’s definitely one of the nicest and that’s kinda the point. It’s his whole marketing strategy.
I’m sure Customer Experience Guru Becky Carroll over at Customers Rock would agree.
Saul Colt, “Head of Magic” at Fresh Books, calls it Karma [...]

I’m a fan of David Meerman Scott. (And it’s not only because of his glowing endorsement of Step Into The Spotlight!) His book, The New Rules of Marketing & P.R., is a wake-up call to people like me and McCain and others who are woefully behind the times in the technology department.
I remember refusing to [...]

I’ve got a google alert on my book title, Step Into The Spotlight! and it’s amazing the interesting stuff it catches. Found this cool video on The Sin of Similarity. Check it out.

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Saw one of those smug signs today that say
“You just proved advertising works.”
Bus Benches. Billboards. Backs of Bathroom Doors.
What’s the definition of “works”? “Made you look”?
What are we 2? Advertising is supposed to entice you to lust for the product or at least to want to find out more. Not make you [...]

I wrote about it in the book, that sometimes it’s necessary to step OUT of the spotlight to recharge your batteries. I guess after 45 years in the spotlight Ringo’s need recharging, so he’s asking warning his fans not to send him any more fan mail after October 20.
Not sure how his fans will [...]

So I’m at a Board of Trade event promoting my book when, from across a crowded room, I see a woman holding a copy of a book Beach Money. The cover has a guy with his feet up working (not so much…) at the beach. An hour later, I’m clutching my own copy. I devoured [...]