“I’m a PC”–The First Step is Admitting It
By tsufit on Sep 21, 2008 in Advertising, Branding, Celebritiy, Humor, Marketing, Positioning, Publicity, Technology, TV, Uncategorized, viral marketing
We haven’t seen a sparring like this since the Cola Wars. Although personally, I gotta say “Hey Microsoft, Methinks Thou Dost Protest Too Much.”
After a short series of seriously weird Seinfeld-Gates spots, Microsoft has decided to take Apple head on with a montage of “I’m a PC” declarations–(The first step is admitting it…) Despite recruiting Eva Longoria, Deepak Chopra and even a guy in a black T shirt, the Microsoft attempt is missing is Apple’s humor, wit, spot-on characters and the advantage of being first.
Too little, too late, too lame.
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