We always knew this, but now there’s science to prove it.
The face doesn’t lie.
I try to keep my face as unexpressive (poker faced)
as possible during other people’s speeches because often someone
tells them there’s a speaking coach in the audience and after the speech
the speaker will find me (in the 19th row) and ask why [...]

We all know it’s important to have a tag line or slogan in business. I’m guess one of Emeril’s most valuable properties are his lines, “Bam!” and “Kick it up a notch!” He doesn’t have to trademark them (Joan Rivers actually did trademark “Can We Talk?”) ’cause they immediately conjure up his image. And now [...]

We haven’t seen a sparring like this since the Cola Wars. Although personally, I gotta say “Hey Microsoft, Methinks Thou Dost Protest Too Much.”
After a short series of seriously weird Seinfeld-Gates spots, Microsoft has decided to take Apple head on with a montage of “I’m a PC” declarations–(The first step is admitting it…) [...]

1898: In a bar during the Cuban War of Independence, Cuban troops raise a glass with American soldiers and “Bacardi and Coke” is born. It’s been an enduring alliance as brand guru, Martin Lindstrom, learns from VP of Bacardi Global Brands, Robert Ferniss-Roe. Bacardi and Coke. We’ve seen characters in movies order it. Good for [...]

Not sure what the point is, but perhaps that’s the point. I mean it stars a guy who had a good long run with a show about nothing so why shouldn’t he collaborate on a commercial about nothing. Except that maybe it’s not about nothing. Maybe, it’s about making us think Microsoft is as cool [...]

A hockey mom. A war hero. A devoted dad. And a–what?
All business is show business and politics is no exception. And you can’t step onto the stage without knowing what part you’re gonna play. In showbiz, it’s casting. In business, it’s positioning. The danger of not positioning yourself clearly enough is that [...]

On page 83 of Step Into The Spotlight!, I admitted that I have 503 domain names. My friends were ready to send me to “Domain Names Anonymous”, but I stand my ground. They’re not making any more lakefront and they’re not making any more .coms. But in the past few months, I let a couple [...]