Anyone who’s heard me speak or read Step Into The Spotlight! knows that I love to tease corporate types. About their corporate gobbletygook. About how their words obscure meaning. About how they seem to specialize in taking something simple and making it– well, check this out…
(Thanks to Ad Age for the heads up.)

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There’s a saying, often credited to Oscar Wilde, “Any publicity is good publicity”.
Mars Inc, the maker of the Snickers bar, appears to be testing the boundaries of this philosophy with its series of “Get Some Nuts” ads. The ads feature Mr. T (in a tank no less!) taunting less-than-macho-males going about their business (speed-walking, [...]

Just got back from Dallas. Did a booksigning in the Dallas Airport, all very exciting. Met a real estate agent at a conference who made Audrey Hepburn look like a shlump. I’m talking fresh as a daisy at all hours of the day or night. When I asked her secret, she whispered “Ann Taylor”.
Now, I’m [...]

My kids LOVE the Kia commercial, you know the one where the guy does the Flashdance thing. Then again, my kids don’t buy cars…
“We don’t want to spend a good chunk of our time in a 30-second spot trying to entertain people. We have a lot to communicate in terms of our products, and we [...]