“I’ll have a half caff latte, no foam, a Gone With The Wind, and a scone.”
Kinda cool. Yup, you can now order any book (or almost any, choose from 1 million titles) from a vending machine and have it printed while you wait for your coffee to brew, thanks to the Expresso Book Machine. [...]

So I’m the keynote speaker at an event 3 days ago and this guy with the biggest hands I’ve ever seen in my life tells me he enjoyed my stuff. I shake his improbably sized paw, do the “bask in the glow of my adoring fans” thing and go back to my seat.
I knew [...]

Want to engage your audience? Tell ‘em a story. We’ve all heard this before, but this is the first time I’ve seen it on the local Weather Forecast.
I was doing the channel dance last month and got caught up in –get this, the weather forecast. I know. Pretty lame. This TV station had viewers send [...]

Sex Sells, Or Does It?
Business is a seduction. I’m always preaching to accountants and financial advisors that they gotta attract and entice, not chase, new clients. Well it appears that they’re not the only ones who are hurting. Word on the street is that the brothel business is slow and they’re not taking it lying [...]

Came across an interesting book. Haven’t read it yet, but what I read about the premise reinforces the idea that you can indeed market anything. The title of the book, Doubt is Their Product” comes from a fascinating document written by a cigarette executive in which he says : ‘‘Doubt is our product since it [...]