Brewing a Brand

Jews making beer? It could happen. Check out Schmaltz.com’s He’Brew. They call it “the chosen beer”.
No stranger than would-be musician Billy Bob Thornton’s new band (British invasion meets Buck Owens) or his new coffee, not his exactly. Billie Bob Coffee (as Wired calls it), is actually part of Coffee Fool’s collection which includes Styx coffee as well.

Two of the oldest tricks in the book, using humor and using celebs to sell your stuff. Does it work? Ya man. It’s enough to get you to try the stuff the first time. After that, the coffee better be good or risk becoming a has bean.