By tsufit on May 28, 2008 in About the Author, Blogging, Branding, Marketing, Positioning, Publicity, Uncategorized | Leave a comment
Ever wonder why we’ve heard of Darwin…
Is it because he was the best at what he did or was it because he understood how to step into the spotlight?
Recently read a fascinating fact based fictional account of Darwin’s Voyage of the Beagle and the controversy surrounding his writings, (yeah, you guessed it, one of my [...]
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By tsufit on May 22, 2008 in Advertising, Branding, Cool Stuff, Creativity, Humor, Marketing, Positioning | Leave a comment
Jews making beer? It could happen. Check out Schmaltz.com’s He’Brew. They call it “the chosen beer”.
No stranger than would-be musician Billy Bob Thornton’s new band (British invasion meets Buck Owens) or his new coffee, not his exactly. Billie Bob Coffee (as Wired calls it), is actually part of [...]
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By tsufit on May 20, 2008 in Advertising, Cool Stuff, Creativity, Entrepreneurship, Humor, Marketing, Positioning, Technology, Uncategorized | Leave a comment
Just don’t get caught in the rain!
How nuts is this? Some companies will do anything to get attention.
Not to be caught snoozing after last years’ dramatic WonderBra Multi-Plunge Bra launch in the streets of London (Page 230 Step into the Spotlight! ) Triumph is looking to turn up the heat with a [...]
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By tsufit on May 12, 2008 in Branding, Creativity, Marketing | Leave a comment
Never really gave it much thought till I read Michele Miller’s post on the branding of Philadelphia to make it friendlier to women. And then I saw Neil Perkin’s “Life With No Ads” post which included the picture above and some other great Gregor Graf photos. We think about branding in relation to products and [...]
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By tsufit on May 5, 2008 in Books, Creativity, Humor, Management, Public Speaking, Uncategorized | 4 Comments
Once again, I wish I could pull my book from the bookstore shelves and scribble something in the margins. On page 97, I list 18 words and phrases which you should never use in business. But I never heard of Buzzword Bingo, a favorite pastime in boardrooms boredrooms across America. It’s been around for over [...]
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