The Wrinkle Factor
By tsufit on Mar 7, 2008 in Advertising, Branding, Marketing, Positioning, Uncategorized
He’s 64, wrinkly and, according to U.K. brand consultant Rita Clifton, “not a sleaze bag”, which apparently makes Rolling Stones guitarist, Keith Richards a perfect poster boy for Luis Vuitton luxury luggage. I guess they’re going for the “I’m-not-young-anymore,-but-at-least-I-don’t-look-as-bad-as-him-and-I-do-have-money-to-burn” market.
Thanks to Jordan McAuley at Celebrity Leverage, and Sara Gay Forden at Bloomberg.com for the heads up on this one.
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