By tsufit on Feb 23, 2008 in About the Author, Blogging, Books, Creativity, Inspiration, Marketing | Leave a comment
I’ve been on a book diet for the past year. I’ve had a few slip ups (OK more than a few), but basically I’ve managed to keep my voracious appetite for business books in check by snacking on bunch of other genres while I was finishing up my book. The problem is that any time [...]
By tsufit on Feb 15, 2008 in Creativity, Marketing, Publicity, viral marketing | Leave a comment
I’m always intrigued by how the little guys, everyday Joes, find ways to get mega publicity so if you hear of anything, send me the scoop! Here’s a cool one: You know how radio stations are always giving away free CDs or concert tickets or a lifetime supply of fruit rollups? I remember my first [...]
By tsufit on Feb 9, 2008 in Advertising, Branding, Creativity, Marketing, Positioning, Publicity, TV, Uncategorized | 1 Comment
If you saw the last episode of Celebrity Apprentice, you know that top wedding gown designer, Vera Wang, is designing mattresses for Serta. What’s to design? It’s a mattress. You cover it up and only see it for a few seconds on laundry day. In a seductive trend that probably started way back when someone [...]
By tsufit on Feb 4, 2008 in About the Author, Advertising, Branding, Creativity, Humor, Marketing, Positioning, Publicity, TV | Leave a comment
It’s slippery up here in igloo country. Saw a car swerve towards the sidewalk this morning just a few metres (that’s feet only longer) in front of me. Too bad the guy didn’t have Bridgestone Tires. According to a superbowl spot that aired last night, (no, I wasn’t watching– thanks to 3 Minute Ad Age [...]