Big Ass Fans »
By tsufit on Jan 26, 2008 in Advertising, Branding, Creativity, Entrepreneurship, Humor, Marketing, Positioning, Publicity, Success | Leave a comment
Any marketer knows that you’re nobody till someone hates you. You gotta get off the fence and take a stand, make a choice in order to get noticed. That’s exactly what one Lexington, Kentucky heating and air conditioning company, has done in a BIG way. By re-naming the company, Big Ass Fans, HVLS Inc. has [...]
