Any marketer knows that you’re nobody till someone hates you. You gotta get off the fence and take a stand, make a choice in order to get noticed. That’s exactly what one Lexington, Kentucky heating and air conditioning company, has done in a BIG way. By re-naming the company, Big Ass Fans, HVLS Inc. [...]

Got a Google Alert recently for my book title, Step Into The Spotlight!, (unexpected ’cause it doesn’t come out till April, 2008). But it wasn’t my book; it was even better. I couldn’t believe it! They’re playing my song!
How cool is that? OK, it’s not Chris Daughtry (You shoulda won Chris!) but you can’t look a [...]

They should teach it at Publicity School–the art of the publicity stunt. I’m not talking Janet Jackson’s wardrobe “malfunction”; that was just plain cheesy. This one is inspired!
A New York City comedian hit a home run for himself and Swedish furniture retailer, IKEA, with his latest pr play. On Monday Jan 7, Mark Malkoff, [...]

Just when you thought the world couldn’t get any weirder… Celebrity Apprentice. The show where “who’s that guy again?” celebrities face off to impress the biggest celebrity of all, Donald Trump. (Bet The Donald’s getting a serious kick out of that!)
 
Nothing new here. Hot dog stand instead of lemonade stand. Omarosa saying dumb things instead [...]

     So says Gary Vaynerchuk. Who?? He’s this video blogger, who apparently has become a kazillionaire (I’m exaggerating–it’s only a measly 50 million…) doing what he loves.  Vaynerchuk has been featured on Conan O’Brien, Ellen, Nightline and in Time Magazine and on the front page of the Wall St. Journal all ’cause he sits around for 20 minutes a day slugging [...]