What’s Your Platform?

It’s official. As of yesterday, Rupert Murdoch is the proud owner of the prestigious Wall St. Journal. He doesn’t like the long articles, doesn’t always finish them, he told the New York Times yesterday, so I’m guessing he’s going to change it up a bit.  After all, he can do and say whatever he wants. It’s his platform. But you don’t have to dish out 5 billion dollars to have your voice heard. Blogs make a fantastic platform, if you can attract people to read them. But you don’t even have to do that.

The most creative platform I’ve come across is a motel sign, you know the one where it normally just says “No Vacancy”. It’s on a main route which I pass almost every day, strategically positioned near a stop light, and I noticed that I read this more regularly than the morning paper. I read the guy’s views on politics, sports, the weather, whatever he wants to rant about. He changes it regularly, 2-3 times a week I’m guessing although I’ve never kept track, so it always catches my eye, unlike the hundreds of static signs I must see and ignore. And I’ll be he gets more readers than many books or blogs, because it’s such an unexpected place to read an editorial. What’s your platform?