Last minute Christmas gift? How ’bout a Goat?
By tsufit on Dec 20, 2007 in Advertising, Creativity, Marketing, Positioning

Wanna buy a goat? Only $110 bucks. Or maybe a pig for just $40? “Easy to take care of and quick to reproduce” says the ad copy. Or maybe 5 cute little chicks? ‘Cause “Hens lay an average of 259 eggs a year”.
On page 76 of Step Into The Spotlight! I relay the unfortunate use of lambs in real estate advertising. But I gotta hand it to the Christian Children’s Fund of Canada. I think they’re really on to something with their barnyard bargains.
The goal of marketing is to cut through the clutter. Hard as it is to admit, many of us have become immune to the sea of sad little faces that usually accompany most charities’ marketing pieces. But selling kids (the 4 legged kind) to help kids? Impressive.

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