Forget 30 Seconds! »
By tsufit on Dec 4, 2007 in Advertising, Blogging, Branding, Creativity, Entrepreneurship, Humor, Marketing, Publicity, Technology, Uncategorized, viral marketing | Leave a comment
How much time does it take to sell your widget? On page 136 of my upcoming book (April 2008), I report that commercials are getting shorter. Forget 30 seconds. These new format radio and TV spots, “Blinks”, are just 1-3 seconds long. Well the book’s not even at the printer yet and already I’m being proven [...]
