Archive for December 4th, 2007

Forget 30 Seconds! »

How much time does it take to sell your widget? On page 136 of my upcoming book (April 2008), I report that commercials are getting shorter. Forget 30¬†seconds. These new format radio and TV spots, “Blinks”, are just 1-3 seconds long.¬† Well the book’s not even at the printer yet and already I’m being proven […]

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