Good Hummerians »
By tsufit on Dec 3, 2007 in Advertising, Branding, Creativity, Entrepreneurship, Marketing, Positioning, Publicity | Leave a comment
I’ve been saying it for years. Forget the shampoo, toothpaste, soda and beer companies. No one knows how to position a product better than the car guys. (Page 42-54 in The Book) Volvo? Safety. Jeep? Goes anywhere. Saturn? “We care”. General Motors? OK, not all the car guys. As positioning gurus, Al and Laura Ries [...]
