The Continuity Department »
By tsufit on Nov 27, 2007 in Advertising, Blogging, Creativity, Entrepreneurship, Humor, Marketing, Positioning, Publicity, TV, viral marketing | Leave a comment
On every movie set, there’s a department called “Continuity”. The department usually consists of a woman (see her there on the right?) with a clipboard and a polaroid. It’s her job to make sure that if the guy’s shirt was tucked in his pants on Take 2, it’s still tucked in on take 12 so that [...]
