On every movie set, there’s a department called “Continuity”. The department usually consists of a woman (see her there on the right?) with a clipboard and a polaroid. It’s her job to make sure that if the guy’s shirt was tucked in his pants on Take 2, it’s still tucked in on take 12 so that the [...]

Reality TV? You ain’t seen nothin’ yet!
According to USA Today, the Hollywood writer’s strike has given a second chance to “unscripted programming” that everyone passed on in the first go round. Great. Nothing better than previously rejected reality TV. 
Although to say that reality TV is “unscripted” is not entirely accurate. It may not be scripted by the [...]

Mr. Whipple passed away yesterday, or at least the actor who played him did. Dick Wilson, a former Toronto boy, called it quits yesterday at the ripe old age of 91. I wonder if his estate will continue to receive the complimentary rolls of Charmin he was receiving every month according to the article in [...]

Wanna see a silly little video that makes a good point only to blow it at the moment of truth? Check out this ad for a viral marketing company. They had my attention, albeit, not 100% of my attention, (could the background music be any creepier?) until the moment of truth where they flash their [...]

 Just flew back from the distributor’s sales conference for my book. All went well, despite the fact that my luggage arrived at the conference a day after I did, (four hours after my presentation to the sales reps. Note to self: Carry a change of clothes in carry on next time!) Anyway, they’re really excited about [...]

Just found this neat little ebook written by a kindred spirit over at Ubereye Marketing, someone who values the marketing lessons of the little box as much as I do. You gotta check it out. Especially Marketing Lesson #2 about Brands and Expectations. Who can forget Jerry’s riff on reservations…
Hat tip to Drew’s Marketing Minute. [...]

A big part of stepping into the spotlight is gaining visibility with the media.  Should you just whip up some press releases and be your own publicist or should you leave publicity to those who “know the ropes”? That’s one of the questions I consider in Chapter 5 of Step Into The Spotlight! Well it turns out PR [...]

 
It usually happens when I’m showering. Or driving. Or sleeping. The only common factor is that I never have a pen handy. Or paper. So I scribble my brilliant ideas on the back of kleenex boxes at red lights, with lipstick on the steamy mirror (OK, that one’s a lie but I liked the visual) [...]