By tsufit on Jan 12, 2014 in Cool Stuff, music, Promotion, Publicity, Publicity Stunts, Traffic Creation, Uncategorized, viral marketing, Visibility | Leave a comment
Not saying that it was a premeditated spotlight play, but some guy posted a you tube video of him singing with his tiny little baby kid. The kid is remarkably confident for such a little tyke and it landed him (and his Dad–whose a pretty good singer) on TV and the TV appearance has been seen half a million times on YouTube. If he had just thrown in a cat, it probably would have hit a million.
Check out you tube post here:
TV appearance is here
By tsufit on Jan 4, 2014 in Fans, Marketing, Movies, TV, viral marketing | Leave a comment
A few years ago, over Christmas break, my daughter D and I watched 3 seasons of Veronica Mars in a few days. We were really bummed when it was over (although the last few episodes got a bit creepy), but still wanted more. Fast forward a few years and I get an email from her today telling me that Veronica Mars fans wanted more so badly they came up with 2 million bucks in just 10 hours to make it happen, same actors. (On Kickstarter).
How badly to our followers want us? As the country singers always say at the awards shows (in an appropriate twang) “I wouldn’t be here if it weren’t for the fans!”
What can we do to create raving fans, raving enough to cough up the dough? Check out this story about the Kickstarter campaign to bring back Veronica Mars!
By tsufit on Dec 31, 2013 in Entrepreneurial Education, Entrepreneurship, Uncategorized | Leave a comment
Just wiped out my 2013 Year at a Glance dry erase calendar, and filled in the dates for 2014. Feels like a brand new page to write on.
Just have to figure out what’s worthy of being carved into stone (jotted down by dry erase marker) for the new year.
So providing you with some wiping out the old calendar music so you can set up yours for 2014.
Found this song in a President’s Choice commercial and my daughter tracked it down for me. Contagious!
By tsufit on Dec 9, 2013 in Branding, Cool Stuff, Creativity, Customer Retention, Customer Service, internet marketing, Marketing, Media, Positioning, Publicity, Publicity Stunts, Social Media, Uncategorized, Word of Mouth Marketing | Leave a comment
So, West Jet out Oprahed Oprah recently and did a little surprise marketing. A publicity stunt some might say. Probably a lot cheaper to do this and get a viral bonanza than to cough up money for an expensive commercial. Finally some good news out of Toronto. Check it out.
By tsufit on Nov 14, 2013 in Behavioral Economics, Celebrity, Creativity, Entrepreneurial Education, Entrepreneurship, Influence, Innovation, Inspiration, leadership, Motivation, Positioning, Publicity, Publicity Stunts, Start-ups, TV, Uncategorized | Leave a comment
Came across this video of Barbara Corcoran sharing the amazing chutzpah that got her into the spotlight in New York City, that got the New York Times writing about her, got her Richard Gere as a client, got her hanging out with Donald Trump. Check out how this chick who grew up sharing a room with her 5 sisters across the hall from the room with her 4 brothers, check out how she stepped into the spotlight despite all odds. If she can do it…
By tsufit on Nov 5, 2013 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Personal Branding, Persuasion, Speaking | Leave a comment
Join me for a free teleseminar this Thrusday Nov 7, 2013 at 1pm EST.
Register free at www.30SecondMistakes.com
Invite your friend who hates networking events ’cause he never knows what to say!
See you there!
By tsufit on Aug 6, 2013 in Advertising, Authenticiy, Commercials, internet marketing, Marketing, Promotion, Traffic Creation, Uncategorized, viral marketing, Why We Buy | Leave a comment
So my daughter sent me a You Tube link about a month ago (low priority ’cause there’s always more urgent stuff to do) but I finally saw this semi-cute little video. No real heartstrings stuff, but ok, it’s nice to be nice. Then in the last 2 seconds, I realize it’s all been brought to me by Coca-Cola. And it kinda made the nice go away. Somehow it didn’t strike the same chord as it did when they brought us “I’d like to teach the world to sing in perfect harmony” from the hilltops. Am I just a grinch or is this annoying????????