So, I’m in a pharmacy today and on my way to pay for my stamp, I notice a metal tin of Hangover Helper Mints for 4 bucks. Genius.
Note the Narrow Positioning: For Hangovers Note the Tagline: “Eliminates Ass Mouth” Note the Logo: Some guy puking into the toilet. Note the Name Similar to a well known product name: Hamburger Helper Note the Ingredient: Extra Strength Peppermints.
Holy Price Elasticity, Batman! Genius!
Saw this fabulous TV commercial last night. Made me actually LOL when the second woman shows up saying “I’m here about the sewing machine”.
First woman provides good example of Robert Collier’s “entering the conversation going on in the prospect’s mind”. In fact, I think the guy on her back riding tandem probably represents the conversation going on in the sewing machine owner’s mind.
Just when you think Kijiji and Craigslist have cornered the market previously occupied by the local Buy and Sell magazines, LetGo steps into the spotlight with this cool commercial showing how easy it is to let go of your stuff. There are more ads where this came from. This one has almost a million views online (and more on TV).
Brilliant spoof. This spot with Ty Burrell from Modern Family has attracted 15 million views & counting. It immediately reminds me of the “I can’t believe they pay me for this stuff” Chanel No 5 commercial featuring Brad Pitt
or the “seriously, people?” Matthew McConaughey commercial for Dolce & Gabbana.
Have you seen any other commercials that mock the norm?
Sure looks that way. In this TV commercial, the setting is a fall fair competition where Classico pasta sauce LOSES to the homemade sauce of these Italian grandmas and the Classico chefs are smiling anyway–all the way to the bank. It’s a variation of the Avis, #2, We Try Harder campaign from years ago that’s even more clever. Classico allows the grandmas to claim their win with the brilliant tagline, “Second only to yours.”
It also adds credibility in a similar way to the Buckley’s Mixture campaign, “It tastes awful. And it works.” We think to ourselves, “It must work. They already admitted it tastes awful. Why would they start lying to us now?”
How can YOU use this “admitting your vulnerabilities” approach in YOUR marketing?