Does HUMOUR actually help SELL stuff?

This entertaining Toyota commercial kept popping up every time I tried to watch Trump’s latest antics. LOVE humour in marketing. But the question is, does it actually SELL stuff?

What IS right on the money is the fact that we identify ourselves with our purchases. We believe that this running shoe will make us more of a “just do it!” type of person and that this car will make us look cool or powerful. But the question is…

Would you be more likely to check out a Toyota or even go to after seeing this ad?

How should McDonald’s have responded to Burger King’s brilliant proposal re the McWhopper?

IS McDonald’s going to come out looking BAD by rejecting Burger King’s brilliant (from a Publicity point of view) proposal re World Peace Day?

Here is McDonald’s response: screen shot 2015-08-26 at 2.48.57 pm

The Most BORING Viral Video Ever!

Boring? So why did it got almost 400,000 views in the past few months alone? Thanks for the heads-up, Thomas Marzano!

Are YOU Speaking Corporate Gobbletygook?

In Step Into The Spotlight!, I listed the 16 words and phrases entrepreneurs should ban from their vocabulary. Some of them are in this fabulous vignette–actually a commercial for Avaya. Priceless.

Thanks to Mark Anthony Germanos from my LinkedIn Step Into The Spotlight! group for the head’s up on this hilarious ad!

How many of these have YOU said?

Does this ad OFFEND or AMUSE you?

Profanity, an arguably patronizing attitude towards the new employee (end of ad) and yet irreverent ads like this have propelled Dollar Shave Club to millions selling something you can buy yourself at the local dollar store or your neighborhood Walgreens. So, do you find it OFFENSIVE or AMUSING? More importantly, would YOU buy their stuff? (Thanks for the heads up, Sari Gabbay!)
Almost 20 million views on YouTube. Not too shabby!

What do you think of Political Ad: “Just Not Ready”?

A lot more clever than the average political attack ad. Regardless of your political leanings, I think most people will be impressed by the interesting job interview angle.

My friend, Lee Milteer, invites you to a free webinar to Reclaim the Magic on May 14th! Be there!

RTM_headerHi guys,

You know I’m always telling you about other experts out there who can help you step into the spotlight. But before you can step into the spotlight, you have to know what you want and you have to believe it’s possible to get it. You have to have faith that you can manifest the life of your dreams and you know to know HOW to do it.

My friend Lee Milteer is a master at manifesting the life of your dreams. Her life has not been easy, but she’s a maverick and if anyone can inspire you to go for it, it’s Lee. She’s even written a book on how to Reclaim the Magic.

So join Lee in a free webinar where she’ll show you how to do just that. It’s May 14, 2015. Grab all the details at

See you in the spotlight!


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