Can’t think of how to attract attention to your less than glamorous business? If a web person can do it, anyone can!

Internationally known as The Shopping Cart Queen, Christina is now teaching people to do their own websites. Hop on over to her site and scroll down to Website Creation Workshop to see the rest in the series including Tweedle Dum and Tweedle Dee. Alice is played by her precocious daughter, Maggie. Awesome costumes!
P.S. Make sure you check out Christina’s Julia Child take off!

Dan Heath, co-author of Made to Stick, on getting noticed in a noisy marketplace. Check out his blog at Fast Company.

Some of you know that I left law to be a singer. I know many lawyers , including one of my clients, who are musicians on the side. It’s tough getting The Suits to show their personality in their public persona, so I was happy when I picked up this week’s law reports (I usually just chuck ‘em nowadays) and saw this ad.

Enough already! Remember the old show “Stop the World, I Want to Get Off?”. The world is advancing so quickly it kinda makes me want to sit on the front porch and shuck peas or watch the sun set.

Still, I do like the idea of voice bulletins…

See the latest here.

Tsufit

AUDIO BLOG: Click on green arrow to play.
P.S. I hope there’s a difference between quoting and copying or else I’m doing it too!

Confidence Sells!

Thanks for the heads up Daily Flux.

Congrats to
1. Head Health Nutter (Stephanie)
2. Lisa Mininni
3. Paula Wynyard

who will each be getting the latest scoop on how to step into the spotlight online with David Meerman Scott’s new edition of The New Rules of Marketing & P.R.

We’ll be sending Paula’s out by kangaroo to the land down under, so be patient Paula.

Thanks to David for his wonderful book!

Tsufit

Just spent a day coaching entrepreneurs to be original, be authentic, be confident and be stars. Then hung up the phone and tuned in to hear Simon and the gang say the same stuff to the contestants on American Idol. Haven’t seen much of that this season on American Idol so I dug up the last time I was impressed on that show. I had to dig a few seasons back and he didn’t even win, but here it is: Chris Daughtry singing Johnny Cash’s I Walk The Line. Love it!

One of the perks of having a business marketing & publicity blog is that I get great books sent to me to spread the word. And I love to share them with you!

I told you it was coming. Yes, it’s another Step Into The Spotlight! Business Book Giveaway.

We have 3 copies of David Meerman Scott’s (New Revised Second Edition), The New Rules of Marketing & P.R. full of the latest scoop on how to use social media, blogs, news releases, online video, viral marketing etc, everything you need to reach buyers directly online. Check out Chapter 8 about how a few Mentos and bit of Diet Coke got a couple of guys on David Letterman and The Today Show.

David Meerman Scott is an award winning marketing strategist and the first edition of this book was a Business Week Bestseller.

We only have 3 copies so if you want to be considered for one of them, there are 2 things you gotta do.

1) Enter your Name and Email in the boxes on the far right, then press the “Put Me On The List” button. (That will give me the email addresses of the 3 who are selected.)
2) Then, come back to this site and Leave a Comment* about how you’re going to use social media to step into the spotlight this year. Or if you don’t know where to begin, tell us where you’re at and maybe some of our readers will give you ideas.

You gotta do both 1) and 2) above (pretty bossy, I know!)
Three of you will get a copy of David’s wonderful new book sent to you!

DEADLINE: Thursday March 4 2010 at 5 pm EST

I’ll announce the 3 names soon thereafter, so be sure and check back here next week to see if you are one of them!

See you in the spotlight!
Tsufit
www.spotlightkit.com

* Not sure how to Comment? Just click on the little brown words 3 Comments at the top of this page at the end of the tags (Just under the headline) and it’ll bring you to the comments form.

I have coached more than my fair share of coaches (does coaches have an “e”?) and I gotta say Andy, you nailed it!

If you’re a coach, bottom line– stop being so damn “coachy”!

Thanks to coach’s coach Christian Mickelsen for alerting the coaching community to this video.