No, he’s not a model and nobody put him on the cover.
HE literally MADE the cover of GQ.
He took 3 weeks and a photographer and created the world’s most original resume.
A 20 page special RESUME EDITION of Gentlemen’s Quarterly.
He wanted a marketing internship with GQ, so he created a 20 page CV in the format of a magazine. The magazine he wanted to work for. Check out the teasers on the cover.
He sent it to the headquarters of the magazine in Mumbai, London and New York.
The head of GQ India posted it on Instagram.
The head of GQ London hired him.
Without an interview.
You’re not looking for a job.
But you are looking to be hired. By your ideal clients.
Could YOU do this?
I don’t do proposals and I don’t suggest you do either.
But I know some of you do them anyway.
Could you create your next proposal or marketing piece in some super creative way?
Could YOU create a magazine cover?
Or a cereal box?
Or a chocolate bar wrapper?
Or a soup can label?
Or send an ipod with your proposal in audio form?
What can YOU do to stand out in a noisy marketplace?
What have you seen OTHER people do to stand out & attract clients?
The icing on the cake for this 21 year old is that he’s always going to be THE GUY who did this at age 21. This will keep him going for the rest of his professional career, although I have a feeling there’s going to be lots more innovation where that came from.
So, they say it was NOT their team, (but rather someone who hired someone who hired someone on their behalf) who did this but the STINK of it is still adversely affecting Gary Vaynerchuk and his company.
Ad Week and Business Insider and everyone else is buzzing about the story that a party co-sponsored by Gary Vaynerchuk’s VaynerMedia sent out an email invitation to a Cannes Film Festival party that said “Please be aware that this specific list is for attractive females and models only.”
How did Gary Vaynerchuk respond? I can’t embed his video responses here, but they were short, to the point and sincere. He took responsibility and promised to get to the bottom of it. Click HERE to see Gary’s response on Twitter. Another short video response HERE: where he says he’s “mortified” and takes responsibility.
Did Gary Vaynerchuk display effective LEADERSHIP?
He personally reached out to those who commented and publicly apologized in short impromptu videos.
What more could he have done?
In my opinion, Gary Vaynerchuk responded to this difficult situation with dignity and integrity and authenticity.