Wondering whom to follow online? Check out these 2 lists…

Two of the folks I’ve met online, Josh Steimle and Melonie Dodaro have recently posted great lists to get you started.

Check out Josh Steimle’s Top 50 Marketing Writers List and Melonie’s post about whom to follow in the blogging, podcasting and YouTube space.

These lists include some of MY favorites to follow, folks like Ryan Deiss, Al Ries, David Meerman Scott, Jeff Walker, etc.

Me, I’d add to these lists, Dan Kennedy (he doesn’t hang out online, but people post his stuff and worth it), Robert Cialdini, Martin Lindstrom, Dan Ariely and so many more!

Let me know who your favorite folks to follow online are!

Looking forward to seeing YOU in the spotlight!

Author, Step Into The Spotlight! : A Guide to Getting Noticed

P.S. Want my 11 free Spotlight Secrets series re how to stand out in just 30 seconds? Grab it at www.SpotlightSecrets.com

Have you seen the new Maclean’s magazine covers where men pay more? Will they work?

Saw one of these magazines in Shopper’s Drug Mart in Canada today. Looked behind it and there was a “women’s version”. So, what do you think? Will this sell more magazines? Social impact, pay equity, I know. But ultimately, aren’t these stunts about selling more magazines?

Join me and How to Get a Meeting with Anyone author, Stu Heinecke, Thurs Jan 11th at 1pm Eastern LIVE

Delighted to be interviewed tomorrow by Stu Heinecke (author of How to Get a Meeting with Anyone) on #ContactMarketing Radio tomorrow Thurs. Jan 11th LIVE at 1 pm Eastern. #Sales

Would you buy CRANKY Chocolate?

So, I’m in Walmart an hour ago, checking out when I see an IRRITATED Snickers bar. And then a CRANKY one. A REBELLIOUS one. A SLEEPY one. Didn’t have a camera so came home and googled it only to find that there are 21 varieties. Holy Differentiation, Batman!

Snickers has come out with a new line of Snickers bars asking “Who are you when you’re hungry?”

Are you Whiny? Or Cranky? Or Sarcastic?

It’s the same bar inside but the packaging just might get you to grab the bar that matches your mood.

Marketing genius, no?

It’s what Seth Godin might call remarkable.

Why? ‘Cause it makes you want to remark on it.

How can you incorporate this idea into YOUR business?

Have you seen other examples of this in the marketplace?

Comment below.


Entrepreneurs, have you ever “qualified” a prospect in this way? Yuck!

    Has this ever happened to you?

    As entrepreneurs, we’re taught to “qualify our prospects”.
    But how do you make sure it’s not just downright discrimination, snobbism, rudeness etc?

    This video is painful to watch–similar to that scene in Pretty Woman when the Julia Roberts character gets snubbed in a Beverly Hills boutique.

    What is the proper way to qualify a prospect?

Mark Struczewski Podcast interviews Tsufit on Productivity

Not really something I talk about much–I’m definitely no expert on this.
But pretty sure you’ll enjoy this short podcast anyway. Jump right in here:


Can you guess which 24 year old salesman said THIS about humor and sales?

Put your guess in the comments below.

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