How can you find a NEW angle on an OLD business like DriveHer did?

How can YOU find a new angle on an old business?

First there were taxis. (And buses if you don’t mind sharing.)

Then there was Uber. And Lyft. Ridesharing apps.

But still sometimes creepy to get into a strange unmarked car with a stranger, no?

Just did this the other night and it reminded me of the olden days when I used to eat hamburgers.

You gotta suspend…well you gotta forget you know the details of how it got from the ranch to the bun.

It’s kinda like that hopping into a black Honda with a stranger ’cause it’s a bit cheaper than the marked taxi cabs.

Enter DriveHer.

It’s a new ride sharing app, probably like Uber or Lyft (haven’t researched it yet) but here’s the twist.

All the drivers are women.

And the passengers are going to be women.

Not sure if it’ll cost more (that may be a factor in its success or failure or it may not).

After all, Kiddie Cabbie charges more but we expect that ’cause it’s a transportation service to take our kids to school and back.

So, Uber & Lyft focused on being cheaper & faster to arrive than taxis. (And you get to watch the route he travels and see his name and photo on your smart phone.)

And you get to prepay online, so no exchange of money, no payment interaction with the driver at all. Good for driver. Good for you.

Kiddie Cabbie focused on kids and kid safety.

And now Drive Her (there is another company called Lady Drive Her as well) focuses on women driving women, again a safety and comfort level thing.

Why are we talking about this?

‘Cause you might think you’ve figured out every angle on your business, but trust me on this, you haven’t.

There IS another angle.

One that will get you media attention.

One that will get you noticed.

One that will make you stand out.

One that will make you more attractive to a certain segment of the population.

And it’s up to YOU to figure out what that is.


P.S. Of course, there will be controversy around this. Cries of discrimination. Can you discriminate against whom you accept as a customer? Can you discriminate in hiring? Isn’t this something the civil rights movement fought against in the 60’s and women’s lib movement in the 70’s? The fact that there will be controversy is just one more reason more people will hear about this, it’ll be the subject of call in shows on talk radio etc. Can YOU come up with an angle that will get you noticed?

Do you ever worry that if you share all your marketing secrets with the world, they won’t work any more?

Stu Heinecke, author of How to Get a Meeting with Anyone and host of the new podcast of the same name, got me to spill the beans on something I don’t think I’ve ever shared in a podcast before, something I have done to create a bit of celebrity at conferences.

You can hear what it is here, in the latest episode of Stu’s podcast.

What tactics have YOU used to get noticed?

Author, Step Into The Spotlight! : A Guide to Getting Noticed

Is bread make of out CRICKETS just a publicity play?

Would you bake CRICKETS into bread in order to stand out?

Just saw a news item about Loblaws (Canadian grocery store) selling flour made from crickets in its premium President’s Choice line.

That lead to a video of a Finnish bakery selling bread made from crickets. Do you think they’re doing it for the free publicity or really trying to offer protein filled bread?

I wonder if they’ll do public tasting events for more free press…

What do you think of this?

Is the new Jane Walker Scotch another Lady Doritos blunder?

Have you seen this? Jane Walker?

So, what do you think?

Is the Jane Walker version of Johnny Walker Scotch a smart tie in to Women’s History Month or another Lady Doritos blunder?

Word on the street (AdWeek) is that they were going to release it earlier, but didn’t when Hillary lost the Oval O.

As a woman, I can tell you, one thing I can’t stand is “marketing to women”.

But maybe, this isn’t that? Do you buy the explanation given by the company? (Click link above for Elle article.)

Would you handle a PR crisis as well as KFC did?

So, KFC, formerly Kentucky Fried Chicken, sells chicken.

But you can’t fry what you don’t have.

Sounds far fetched, I know, but KFC ran out of chicken.

Customers? Not happy.

What’s a Colonel to do?

So, they took their initials, KFC, rearranged the order and put out this provocative ad.

Along with an apology.

Did it work?

What do YOU think?

How would YOU have handled this situation if you were the head hancho over at KFC?

How would you handle a similar situation in YOUR business?

Big thanks to Melonie Dodaro for the heads up on this one! And to the great Inc. article by Robbie Abed

Wondering whom to follow online? Check out these 2 lists…

Two of the folks I’ve met online, Josh Steimle and Melonie Dodaro have recently posted great lists to get you started.

Check out Josh Steimle’s Top 50 Marketing Writers List and Melonie’s post about whom to follow in the blogging, podcasting and YouTube space.

These lists include some of MY favorites to follow, folks like Ryan Deiss, Al Ries, David Meerman Scott, Jeff Walker, etc.

Me, I’d add to these lists, Dan Kennedy (he doesn’t hang out online, but people post his stuff and worth it), Robert Cialdini, Martin Lindstrom, Dan Ariely and so many more!

Let me know who your favorite folks to follow online are!

Looking forward to seeing YOU in the spotlight!

Author, Step Into The Spotlight! : A Guide to Getting Noticed

P.S. Want my 11 free Spotlight Secrets series re how to stand out in just 30 seconds? Grab it at

Have you seen the new Maclean’s magazine covers where men pay more? Will they work?

Saw one of these magazines in Shopper’s Drug Mart in Canada today. Looked behind it and there was a “women’s version”. So, what do you think? Will this sell more magazines? Social impact, pay equity, I know. But ultimately, aren’t these stunts about selling more magazines?

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