My daughter P, just sent me this interesting TED talk about the intangible value of the stuff we market. This isn’t the old “Sell Benefits, Not Features” talk. This isn’t about coming up with new stuff to sell. It’s about finding creative ways to add value by changing your audience’s perception about what you’ve got. Remember Diamond Shreddies? Here’s Rory Sutherland to explain further…
By tsufit on Apr 8, 2013 in Branding, Celebrity, Entrepreneurship, Fees, Luxury Pricing, P.R., Persona, Personal Branding, Price, Price Elasticity, Prices, Pricing, Promotion, Success, Uncategorized, Visibility, Why We Buy | 2 Comments
I’ve been saying this for years: business is a seduction! You’ve gotta make ‘em beg for what you’ve got. Well just saw this today from my good friend Jessica Kizorek (of Bad Ass Businesswomen fame) and my hopefully-soon-to-be good friend Michelle Villalobos (great last name Michelle!) I love these guys and what they’re saying to you is exactly right. You gotta raise your prices, step into the spotlight so that you’re visible, credible and irresistible and them, yup, make ‘em beg. Check out their video series here and then make a move, right now, to step into the spotlight! Check out their upcoming Women’s Success Summit in Miami!
By tsufit on Feb 24, 2013 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Commercials, Communication, Communication Skills, Communications, Communications Skills, Media, Movies, Show Business, Speaking Skills, Speech, Speeches, TV, Uncategorized | Leave a comment
The Oscars are tonight and there’s lots to be learned.
Especially if you go to business networking events where they give you 30 seconds in the spotlight. Make sure you know when to sit down and shut up. (These guys got away with running long but you probably won’t…)
The lines between news and entertainment get blurrier and blurrier every day. Just reading a book about how pr people and artists create the news. Here’s an example of the news creating the art. It even got reported in The Huffington Post. (My condolences to the victims and their families. No disrespect intended by posting this.) Thx to D2 4 sending.
Just chatting with one of my 4 favourite daughters, and in conversation, she said “If you test a frog by how he flies, he’s going to feel really stupid.” She heard it from Albert Einstein (maybe they were Facebook friends…) who put it like this:
“Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it’s stupid.”
Yes, it’s about capturing your audience’s attention. You already know that. But the most important concept comes in at around minute 23. Money is a commodity. YOU are the PRIZE! Check it out!
Love the stylized look of this video. Chase is a photographer/video guys so I guess that explains the coolness of it all. Speaking of cool, if you want to join the coolest new group on Linkedin, go to www.SpotlightGroup.biz and click on JOIN GROUP. If I like you, I’ll let you in!