Came across this video of Barbara Corcoran sharing the amazing chutzpah that got her into the spotlight in New York City, that got the New York Times writing about her, got her Richard Gere as a client, got her hanging out with Donald Trump. Check out how this chick who grew up sharing a room with her 5 sisters across the hall from the room with her 4 brothers, check out how she stepped into the spotlight despite all odds. If she can do it…
So my daughter sent me a You Tube link about a month ago (low priority ’cause there’s always more urgent stuff to do) but I finally saw this semi-cute little video. No real heartstrings stuff, but ok, it’s nice to be nice. Then in the last 2 seconds, I realize it’s all been brought to me by Coca-Cola. And it kinda made the nice go away. Somehow it didn’t strike the same chord as it did when they brought us “I’d like to teach the world to sing in perfect harmony” from the hilltops. Am I just a grinch or is this annoying????????
My daughter P, just sent me this interesting TED talk about the intangible value of the stuff we market. This isn’t the old “Sell Benefits, Not Features” talk. This isn’t about coming up with new stuff to sell. It’s about finding creative ways to add value by changing your audience’s perception about what you’ve got. Remember Diamond Shreddies? Here’s Rory Sutherland to explain further…
I’ve been saying this for years: business is a seduction! You’ve gotta make ‘em beg for what you’ve got. Well just saw this today from my good friend Jessica Kizorek (of Bad Ass Businesswomen fame) and my hopefully-soon-to-be good friend Michelle Villalobos (great last name Michelle!) I love these guys and what they’re saying to you is exactly right. You gotta raise your prices, step into the spotlight so that you’re visible, credible and irresistible and them, yup, make ‘em beg. Check out their video series here and then make a move, right now, to step into the spotlight! Check out their upcoming Women’s Success Summit in Miami!
The Oscars are tonight and there’s lots to be learned.
Especially if you go to business networking events where they give you 30 seconds in the spotlight. Make sure you know when to sit down and shut up. (These guys got away with running long but you probably won’t…)
The lines between news and entertainment get blurrier and blurrier every day. Just reading a book about how pr people and artists create the news. Here’s an example of the news creating the art. It even got reported in The Huffington Post. (My condolences to the victims and their families. No disrespect intended by posting this.) Thx to D2 4 sending.