This entertaining Toyota commercial kept popping up every time I tried to watch Trump’s latest antics. LOVE humour in marketing. But the question is, does it actually SELL stuff?
What IS right on the money is the fact that we identify ourselves with our purchases. We believe that this running shoe will make us more of a “just do it!” type of person and that this car will make us look cool or powerful. But the question is…
Would you be more likely to check out a Toyota or even go to www.tmatch.ca after seeing this ad?
Profanity, an arguably patronizing attitude towards the new employee (end of ad) and yet irreverent ads like this have propelled Dollar Shave Club to millions selling something you can buy yourself at the local dollar store or your neighborhood Walgreens. So, do you find it OFFENSIVE or AMUSING? More importantly, would YOU buy their stuff? (Thanks for the heads up, Sari Gabbay!)
Almost 20 million views on YouTube. Not too shabby!
You know I’m always telling you about other experts out there who can help you step into the spotlight. But before you can step into the spotlight, you have to know what you want and you have to believe it’s possible to get it. You have to have faith that you can manifest the life of your dreams and you know to know HOW to do it.
My friend Lee Milteer is a master at manifesting the life of your dreams. Her life has not been easy, but she’s a maverick and if anyone can inspire you to go for it, it’s Lee. She’s even written a book on how to Reclaim the Magic.